LinkedIn - Creating a Significant Presence
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How effective is Your LinkedIn profile? Creating a distinct profile Approaching new contacts Being visible You’ll learn the following: The unwritten rules on LinkedIn How recruiters are viewing your profile How to approach prospect connections whether virtually or in-person How to be active and remain visible within your network
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LinkedIn - Creating a Significant Presence
- 1. Creating a Significant Presence Ahmad Almusa, CSCP, CLSSGB
- 2. Agenda Creating a distinct profile Approaching new contacts Being visible 2
- 3. Creating a Distinct Profile Background photo Profile Photo Headline Summary Experience Volunteer experience Skills & Endorsements Recommendations Accomplishments 3
- 4. The First Impression Why so important? How long it takes us to form an opinion? The Harvard University Study 4
- 7. Headline Positions Keywords Zing 7 Supply Chain | Process Improvement | Lean Six Sigma | Project Management | Change Management | SAP ERP Creating a culture in which employees are strongly engaged delivering excellent service and premium results Currently looking for new opportunities VP Brand Management, Luxury Brands | Brand Strategy | Customer Experience | Marketing | Branding through People
- 8. 8
- 9. Summary Personal branding Experience / keywords Education / skills Personal touch Preferred means of reaching out 9
- 10. 10 Personal Branding Experience & Keywords Education & Skills (more Keywords) Personal Touch Preferred means of reaching out
- 11. Skills & Endorsements Give them Ask for them—strategically! Why important? 11
- 12. 12
- 13. Approaching New Contacts Hi John, I am new to Toronto and currently in the process of building my professional network in the big city. I am targeting supply chain and process improvement professionals, especially in the consulting industry. Your profile stood out to me and I'd love to connect. Cheers, Ahmad 13
- 14. Find nearby 14
- 15. LinkedIn Code 15
- 16. Being Visible on LinkedIn • Industry news • Insider knowledge • Inspirational quotes Post updates Likes • Birthdays • Promotions • New positions • Comment on posts Engage with your network Write articles 16
- 18. Conclusion Creating a distinct profile Approaching new contacts Being visible
- 19. 19 Determine your LinkedIn Quotient (LQ) https://careerblast.tv/linkedinquiz/
- 20. Questions?
Editor's Notes
- Member since January 16, 2010
- My story with Kary
- It only takes us 2 seconds to form an opinion about someone that we rarely change
- Tips: Personalize your background photo to suit your purpose
- A study in Princeton University found that We make a snap judgement about someone online within 100 milliseconds of seeing their picture. Participants changed their minds about a person’s intelligence, trustworthiness, and attractiveness depending on what picture they were looking at. Tips: photofeeler.com is a great tool to receive unbiased feedback from strangers. (If you have a thin skin, I’d advise against using this tool) According to LinkedIn, a great photo profile can get you up to 21 times more profile views! Be aware of your surroundings Use natural light Think about the angle Think about what you’re wearing Use current photo Don’t take a cliché selfie photofeeler.com Create an account Upload your photo Vote on other people's photos (or buy vote credits) Wait for your results
- Headline formula: Keywords If you are unemployed and looking for jobs, the focus on the keywords (skills) you want to be found through Job title/company + Keywords + Zing** If you are employed, add you position and your company (to show your commitment to your current employer) and then some keywords (skills) to help people find you. ** Zing “Zing is something that makes you interesting and makes others want to get to know you. It communicates how you do what you do, as well as the value you create when you do it. Your zing is there to help you stand out.” Branding through people, for example, is a zing. Tips: This is the most expensive real estate on your LinkedIn profile Never write “Looking for opportunities” in your header! It shows desperation—recruiters are repelled by desperate people and companies don’t hire them Remember that you’re targeting 2 different audiences with your headline—the searching algorithm and also human being Use separators between keywords, i.e. “ | ”, to make it easy on the eye Think with the end of mind. Meaning, when using keywords, think about how do you want to be found by recruiters or hiring managers
- Tips: Follow the EES (Experience, Education and Skills) formula Add some personal flavor to your summary. Recruiters and hiring managers would like to know more about you on a personal level so that they assess if you can fit. Let people know how they can contact you best and for what. The summary is meant to be short and concise Use bullet points when you can Keep white space Don’t write your profile in a third person—is the fastest way to come across as out-of-touch and full of yourself, even worse as a narcissist
- My story with the Egyptian guy from uOttawa! The Lewis Howes Approach—find 3 things in common between you and your potential contact. Tips: Always add a personal message! Don’t send random requests to people that you don’t know. If they rejected you, your request would be marked as a spam. When you have a certain number of spams, LinkedIn will restrict you from connecting with any more people. Tell people why you want to connect with them Give people a reason of why they should connect with you Don’t wait too long to connect with people that you met. Aim for 24-48 hours to connect after you meet them! Don't reach out on Mondays. Studies show it's the worst day of the week to connect with people. Wait until Fridays when people are most likely to respond positively. Don’t ask for help too soon (unless help was offered). Cultivate the relationship and give before you receive. Be mindful Be patient
- Post updates: Less than 1/3 of users post at least once a month Post strategically Have themes for your updates Like your posts Comment on your posts Post photos instead of texts Don’t post links Use hashtags Tips: I post at least 1 post a day during the week—one industry related and/or one inspirational.
- Shameless plug! 4 Factors May Restrain You From Performing at Peak in Your Workplace https://www.linkedin.com/pulse/4-factors-may-restrain-you-from-performing-peak-your-ahmad/ On Finding Mentors in the Virtual Age https://www.linkedin.com/pulse/finding-mentors-virtual-age-ahmad-almusa-cscp-clssgb/ September is the New January https://www.linkedin.com/pulse/september-new-january-ahmad-almusa-cscp-clssgb/ On Being Customer-Centric (A True Story)! https://www.linkedin.com/pulse/being-customer-centric-true-story-ahmad-almusa-cscp-clssgb/
- To boost your profile Header (keywords) Summary (keywords) LinkedIn favors profiles that are complete (according to LinkedIn, 50.5% of its users fill out every section) Active on the platform (less than 1/3 of users post at least once a month) Premium account (optional, but valuable)
- One more thing … Overall Score = 67 (93%) Personal Brand and Profile = 33 (92%) People and Performance = 34 (94%)