YouTube and video marketing are a great combination to help improve the search rankings for your website. Here are 5 ways to utilize YouTube's SEO power as a part of your search engine optimization strategy. More tips at http://blog.aginto.com

2. YouTube has been around for a few years, but it
is only now starting to be taken seriously as a
social media avenue as well as a platform for
real content.

3. But YouTube relies on search algorithms, just like
your favorite search engine does, which means
you need to know how to play the game.
Here are five tips to help you improve your
website search rankings:

4. Improve the amount of your video
that people watch
YouTube knows and cares about not just how
many people watch your video, but actually how
much of the video they watch.
If they bail out after only a few seconds, or there
is a point in the video that most people are
leaving, this is going to hurt you.

5. You can maximize the amount of time people
will stay on your video by getting rid of your long
introductory segments and getting rid of long
outros. People are more likely to bail during a
long intro and before the outro. Minimizing the
amount of time for both of these things means
you’re less likely to lose people before they can
be engaged by the actual content.

6. Encourage viewers to watch
more videos
Don’t let your video be a one-off. Refer back to
other videos on your page. The more time they
spend on your channel, the better.
The algorithm cares about not just how much of
one video they watch, but how many of your
videos in total they watch.

7. End videos with links to other videos are a good
way to do this, as is inserting clickable links into
the video and putting a playlist of other videos
to watch in the description box.

8. Make videos on topics people are
already looking for
You already use this tip in writing page content
and blog posts, so why not utilize it here, too? In
order to get people to actually view your
content, make videos about topics that your
audience is already looking for.

9. YouTube has its own gauntlet
of paid tools that will help
you get insights about what
topics you could make videos
about. Make sure it is easy to
tell that your video is on a
relevant topic by creating a
great title that includes a
keyword and uses that same
keyword in the tags.

10. Engage your audience by encouraging
them to like/comment/subscribe
Why try to trick your audience into doing these
things or just hope that they’ll do them, when it
is much more effective to just tell them to do
the thing you want them to do.
Tell them what to comment about and they’re
more likely to do it. It’s a simple formula that
can be incredibly successful for those who use it.

11. Include links back to your interior
website pages
It’s a common practice to include a link to your
website from your YouTube videos, but you’ll
actually see better results by including links to
subpages within your site.

12. For example, if you’re a law firm practicing
criminal defense, and your video is on DUI
defense, then you’ll want to link directly to the
DUI defense page within your website.

13. YouTube is only going to continue to play a
larger and larger role in improving your search
results and rankings. Using these tips can make
sure that you not only have a great ranking on
YouTube, but on Google, too.