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The 5 second version of this funnel:
1- Jeff sales his book for $5.99 (shipping fee)
2- After payment he pitches you a related product for $197
3- You receive a free ‘bonus’ of 3 educational videos
4- At the end of the bonus videos you receive an offer for a $2,000 product
Why does this work?
Did you ever attempt to kiss a girl within the first 5 minutes of your first date?
If you are wondering if it works, the answer is no. Don’t ask me how I know…I just do.
Have you ever brought a girl flowers on your first date?
That tends to work a lot better.
Getting to know someone by giving is very effective.
And that is why the “Thank You’ formula works so well. Jeff starts his relationship with you by:
1. Showing up in a familiar place (Facebook)
2. Giving you something of value to start the relationship (his book).
Then, just like in any relationship, once you have expressed interest he goes in for the ‘ask.’ But he isn’t obnoxious or annoying about it.
In fact he goes above and beyond to make sure those that are not interested never get asked and for those that are interested he makes it completely pain free to order.
How To Implement
Not going to lie here, this is an advanced strategy. Which is why most people don’t use it.
But you don’t read this site for little league stuff.
You need to be using this.
If you have multiple products. Link them together with the “Thank You” Formula.
Only have one product? Create a $5.99 version and link it to your flagship product.
The implementation varies a good bit based on what shopping cart you use to sell your products.
For example: If you use FoxyCart you have to do a ton of custom coding but if you are on Infusionsoft it’s pretty easy.
To make it super simple for you I’ve researched and put together a list of how to implement a one click upsell on some of the popular shopping cart platforms (Shopify, Infusionsoft etc.).
I’ve also put this formula into an easy to follow checklist to make it simple when you get to the implementation stage. You’ll need it.