Using "Game Thinking" for Rapid Product Innovation by Amy Jo Kim at #AgileIndia2019
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Join us as design expert Amy Jo Kim shares advice from her new book Game Thinking. How are market-leading products born? What conditions set the stage for successful innovation? By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life. That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love...and keep loving. Game Thinking empowers product managers, designers, and entrepreneurs to engage customers deeply over time - using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about -- like playing an instrument or leading a team. Building on the principles of Lean, Agile, and Design Thinking, Game Thinking delivers powerful strategies that help you: Keep customers engaged with a coherent, compelling journey to mastery Build a product customers love using insights from high-need Superfans Rapidly improve your product concept by testing and tuning the core experience Build the right MVP for your product using the Game Thinking roadmap More details: https://confengine.com/agile-india-2019/proposal/9330/using-game-thinking-for-rapid-product-innovation Conference link: https://2019.agileindia.org
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Using "Game Thinking" for Rapid Product Innovation by Amy Jo Kim at #AgileIndia2019
- 1. Rapid Innovation with Game Thinking Build your breakout hit like Slack, Kickstarter & Duolingo
- 2. The World Is Changing
- 3. Facebook use is declining
- 4. Interest in Gamification is waning
- 6. Your customers have choices
- 7. How will you engage them?
- 8. bribes? How will you engage them?
- 9. bribes? manipulation? How will you engage them?
- 10. bribes? manipulation? empowerment? How will you engage them?
- 11. Amy Jo Kim, Ph.D.
- 12. Amy Jo Kim, Ph.D. Game Designer
- 13. Amy Jo Kim, Ph.D. Game Designer Entrepreneur
- 14. Amy Jo Kim, Ph.D. Game Designer Entrepreneur Innovation Coach
- 15. Amy Jo Kim, Ph.D. Game Designer Entrepreneur Innovation Coach Author
- 16. Amy Jo Kim, Ph.D. Game Designer Entrepreneur Innovation Coach Author
- 17. I help startups, game studios & global brands build deep engagement fromthe ground up
- 18. I’ve worked on a diverse set of innovative worldwide hits
- 21. Multi-player rhythm action game
- 24. digital mental health app
- 25. I helped those teams create breakthrough hits Others didn’t manage to cross the chasm
- 29. X
- 30. 5 steps to product/market fit Game Thinking a roadmap for finding product/market fit
- 31. High-need Superfans 3 Pillars of Game Thinking
- 32. High-need Superfans Compelling Mastery Path 3 Pillars of Game Thinking
- 33. High-need Superfans Pleasurable Learning Loop Compelling Mastery Path 3 Pillars of Game Thinking
- 34. Game Thinking Quotes “You can use an eraser on the drafting table or a sledgehammer on the construction site.” Frank Lloyd Wright Architect
- 36. Game Thinking Quotes “Build something just a few people want - even if most people don’t get it right away” Paul Buchheit Partner, Y-Combinator
- 37. Solve a real problem for a narrow niche
- 38. Game Thinking Quotes Innovation diffusion theory EVERETT ROGERS, 1961
- 39. Game Thinking Quotes Crossing the Chasm GEOFFREY MOORE, 1991 CHASM
- 40. Listening to the right people can make or break your product
- 41. This gaming platform didn't make it across the chasm
- 43. your super-fans are SPECIFIC to your project
- 45. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better. rhythm game nerds comfortable with Alpha
- 46. Will Wright Creator, The Sims
- 47. simulation enthusiasts who love to make things
- 48. Mary Lou Song Product Manager, eBay
- 49. enthusiastic early sellers making a living off the site
- 51. stay-at-home parents who’ve recently left the workforce
- 52. Don’t fall for the TAM myth
- 53. Game Thinking Quotes CHASMSTART NOT Capture your “beachhead” market before trying to reach the majority
- 55. Game Thinking Quotes Upgrade your user, not your product… make people better at something they want to get better at. Kathy Sierra Author, Headfirst Series Make your customers more awesome
- 56. Game Thinking Quotes Mastery Path MASTERY HABIT-BUILDING ONBOARDING DISCOVERY What is this? Is it right for me? What’s the value proposition?
- 57. Game Thinking Quotes Mastery Path MASTERY HABIT-BUILDING ONBOARDING DISCOVERY How do I learn the ropes? How do I start getting value?
- 58. Game Thinking Quotes Mastery Path MASTERY HABIT-BUILDING ONBOARDING DISCOVERY What urge pulls me back? What am I getting better at?
- 59. Game Thinking Quotes Mastery Path MASTERY HABIT-BUILDING ONBOARDING DISCOVERY What skills have I mastered? How can I leverage that?
- 60. Create an experience that gets better as customers become more skilled
- 61. Pleasurable Learning Loop skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers
- 62. Game Thinking Quotes In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight. Daniel Cook co-founder, Spry Fox Games
- 67. Skill-building = making customers more awesome
- 68. Skill-building = making customers more awesome
- 69. Start Here How to build engagement from the ground up
- 72. Slack started as an internal tool for people building a multiplayer cooperative game
- 73. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 74. Game Thinking Quotes Discovery is for Visitors Social discovery via friends and colleagues
- 75. Game Thinking Quotes Mastery Path skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
- 76. Game Thinking Quotes Onboarding is for Newbies Learn the ropes with a friendly bot
- 77. Game Thinking Quotes Mastery Path skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
- 78. Game Thinking Quotes Habit-building is for Regulars Customized group chat with emojis, bots, and integrations
- 79. Game Thinking Quotes Mastery Path skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
- 80. Game Thinking Quotes Mastery is for Enthusiasts Launch a channel, program a bot, integrate your app
- 81. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Pleasurable Learning Loop Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers
- 82. Game Thinking Quotes TRIGGER ACTIVITY Read & respond to updates All updates read Customize your channel FOMO - check updates
- 83. Game Thinking Quotes Read & respond to updates All updates read Customize your channel FOMO - check updates SIMPLE FEEDBACK
- 84. Game Thinking Quotes Read & respond to updates All updates read Customize your channel FOMO - check updates SIMPLE FEEDBACK
- 85. Game Thinking Quotes TRIGGER Read & respond to updates All updates read Customize your channel FOMO - check updates PROGRESS
- 88. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 89. Game Thinking Quotes Social Discovery via friends & followers
- 90. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 91. Game Thinking Quotes Exploratory Onboarding with layers of engagement
- 92. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 93. Game Thinking Quotes Engaged Habits Rooting for your project to succeed
- 94. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 95. Game Thinking Quotes Heading toward Mastery Launch your own project
- 96. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Pleasurable Learning Loop Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers
- 98. Game Thinking Quotes Explore Campaigns Donate Share Respond to update FEEDBACK
- 99. Game Thinking Quotes TRIGGER Explore Campaigns Donate Share Respond to update Investment
- 100. Game Thinking Quotes Build something that gets better As your customers become more skilled MASTERY HABIT-BUILDING ONBOARDING DISCOVERY
- 102. High-need Superfans
- 103. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 104. Game Thinking Quotes Discovery Value Prop
- 105. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 106. Game Thinking Quotes Onboarding Q&A
- 107. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 108. Game Thinking Quotes Short, game-like activities
- 109. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop Mastery Path
- 110. Game Thinking Quotes Unlock content & status markers
- 111. Game Thinking Quotes skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Pleasurable Learning Loop Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers
- 112. Game Thinking Quotes TRIGGER ACTIVITY Complete Mini-game Earn Rewards Unlock Content Get daily update
- 114. Game Thinking Quotes TRIGGER Investment Complete Mini-game Earn Rewards Unlock Content Get daily update
- 115. Skill-building = making customers more awesome
- 116. Learning Loop = making customers more skillful Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers
- 117. Mastery path = Experience gets better as customers become more skilled MASTERY HABIT-BUILDING ONBOARDING DISCOVERY
- 118. This approach works for entrepreneurs worldwide
- 119. Pune
- 120. Amsterdam
- 121. Tel Aviv
- 122. Paris
- 123. Silicon Valley
- 124. The World Is Changing
- 125. smart product leaders empower customers instead of manipulating them We can do it!
- 126. Game Thinking Helps YOU empower your customers
- 127. High-need Superfans 3 Pillars of Game Thinking
- 128. High-need Superfans Compelling Mastery Path 3 Pillars of Game Thinking
- 129. High-need Superfans Pleasurable Learning Loop Compelling Mastery Path 3 Pillars of Game Thinking
- 130. Ask Yourself
- 131. “Who are my first 50 customers?”
- 132. “What do they want to get better at?
- 133. “How can my product empower them?”
- 134. Increase your odds of success with Game Thinking
- 135. take our quiz & get your FREE CHEATSHEET gamethinking.io/quiz
- 136. TAKE THE QUIZ gamethinking.io/quiz FOLLOW ME ON TWITTER @amyjokim GET IN TOUCH amyjokim@gmail.com THANK YOU