In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

1. Building Healthy Innovation Ecosystems
for Your Projects
Nick Noreña Erin Washington
With: Moderated by:
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https://www.startupcatalystbrief.com/frs/12878956/building-healthy-innovation-ecosystems-for-your-projects

3. About Nick Noreña
Nick Noreña is an innovation coach based out of Berkeley, California, who has spent the last 7 years
working in the startup and corporate innovation space. He has worked with over 100 project teams and
businesses as a coach, educator, and entrepreneur. Nick specializes in helping early stage startup or
corporate teams validate their business ideas. He has worked with companies such as Jaguar Land Rover,
IDEO, Walmart, Center for Creative Leadership, Unilever, and the Asian Development Bank. His favorite
project in recent memory was co-designing and running a 10-week training program for aspiring startup
coaches, investors, and accelerator managers in Vietnam in cooperation with the Innovation Partnership
Program. With his remaining hours, Nick volunteers his time in the startup community helping early stage
founders validate their business ideas.
About Erin Washington
Erin went to the University of Georgia and majored in International Affairs with a minor in Spanish. She
gained customer service experience after working as a customer service representative for 2 years. She
now works as an Editor at Aggregage, providing some of the most interesting thought-leaders in
customer experience with a space to celebrate the diversity, depth, and experience of their professional
cultures, personalities, and passions.
Building Healthy Innovation Ecosystems for Your Projects

7. ● Different levels of
measuring innovation
● The purpose of an
ecosystem
● How innovation happens
● What holds back
innovation in an
ecosystem?
● What promotes
innovation in an
ecosystem?

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36. + =

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54. DIRECT MEASURES
● Investment Decisions
○ % of projects funded without
business plans
○ % of complete decisions (Time,
Money, People)
○ % of decisions aligned with
investment thesis
○ % of projects including uncertainty
(e.g. Margin of error)
○ Average investment per stage
INDIRECT MEASURES
● Qualitative interviews
○ With investors
○ With team members
● Surveys
○ Post decision NPS
● Structure
○ Centralized vs. decentralized
○ Average # of deciders needed
○ % of seed stage investors
Measuring Dinosaurs

55. Teams
Ideas
————————————————
Skill Gaps + Silos + Dinosaurs
= Teams

56. Ideas Teams Options
SKILL GAPS
DINOSAURS
SILOS

57. NAVEL GAZING
APATHY
WASTE
DINOSAURS
VANITY
SILOS
LONELINESS
FEAR
SKILL GAPS

58. Projects

59. Ideas Teams Projects

60. Projects
Teams
—————————————————
Bureaucracy + Silos + Dinosaurs
= Projects

61. Teams
————————————————
Waste + Silos + Dinosaurs
= Projects

62. How Would You Measure It?

63. DIRECT MEASURES
● Cost
○ Cost per sprint or project
○ Average shared service cost
○ % of projects on time / on budget
○ % of unused budget
● Process
○ Usability tests on process
○ Average time to complete process
○ Time before funding is allocated
after decision
○ Average time to onboard shared
services
INDIRECT MEASURES
● Self-reporting surveys
○ Awareness of available tools
● Approvals
○ Average # of approvers required
○ % of branding, risk, or legal vetoes
Measuring Waste

64. The Cost of a Startup

65. Ideas
———————————————
Skill Gaps + Silos + Dinosaurs
= Projects

66. Teams
————————————————
Waste + Silos + Dinosaurs
= Projects

67. Projects
Teams
—————————————————
Waste + Silos + Dinosaurs
= Projects

68. Ideas Teams Projects

69. DINOSAURS
Ideas Teams Projects
WASTE
SILOS

70. SKILL GAPS
NAVEL GAZING
APATHY
WASTE
DINOSAURS
VANITY
SILOS
FEAR
LONELINESS

71. Innovation Enablers

72. Ideas
People
——————————————
Apathy x Fear
= Ideas

73. Ideas
People x Inspiration
——————————————
Apathy x Fear
= Ideas

74. Ideas
People x Inspiration x Sandbox
———————————————————
Apathy x Fear
= Ideas

75. FEAR
NAVEL GAZING
APATHY
WASTE
DINOSAURS
VANITY
INSPIRATION
SANDBOX
SILOS
SKILL GAPS
LONELINESS

76. Teams
Ideas
————————————
Skill Gaps + Silos + Dinosaurs
= Teams

77. Teams
Capabilities
+ Diplomats
Ideas x + Air Support
————————————
Skill Gaps + Silos + Dinosaurs
= Teams
( )

78. SKILL GAPS
SILOS
NAVEL GAZING
WASTE
DINOSAURS
VANITY
INSPIRATION
SANDBOX
CAPABILITIES
DIPLOMATS
AIR SUPPORT
LONELINESS

79. Projects
Teams
—————————————————
Bureaucracy + Silos + Dinosaurs
= Projects

80. Efficiency
+ Diplomats
Teams x + Air Support
—————————————————
Bureaucracy + Silos + Dinosaurs
( )
Projects
= Projects

81. NAVEL GAZING
BUREAUCRACY
VANITY
INSPIRATION
SANDBOX
CAPABILITIES
DIPLOMATS
AIR SUPPORT
EFFICIENCY
LONELINESS

82. Supporting Elements

83. NAVEL GAZING
APATHY
SKILL GAPS BUREAUCRACY
DINOSAURS
FEAR
VANITY
SILOS
INSPIRATION
SANDBOX
CAPABILITIES
DIPLOMATS
AIR SUPPORT
EFFICIENCY
LONELINESS

85. DIRECT MEASURES
● Qualitative interviews
● Self-reporting surveys
● P2P Sharing
○ # of sprint demos per month
○ # of case studies per month
INDIRECT MEASURES
● Coaching
○ Experiment velocity
○ Insight velocity
○ Retrospectives
○ % of teams or team members with a
mentor
● Engagement Metrics
○ Enrollment in a mentoring program
or office hours
○ Guild participation
○ Forum participation
Measuring Loneliness

87. DIRECT MEASURES
● Qualitative interviews
○ Mindset
● Self-reporting surveys
● Alignment
○ % of staff that can explain the
company strategy
○ % of options that receive follow up
funding from the business units
○ Portfolio gap analysis
INDIRECT MEASURES
● Innovation
○ Portfolio metrics
○ Innovation funnel metrics
● Profit/Loss Contribution
○ Innovation Conversion (%
self-disruption)
○ Innovation Contribution (% of
revenue coming from products
created in last 5 years)
Measuring Navel Gazing

89. Core
A
djacentTransform
ational
Products
Markets
EXISTINGADJACENTNEW
EXISTING ADJACENT NEW

91. DIRECT MEASURES
● Dashboard
○ Completeness of the dashboard
○ Average time between updates
○ % of dashboard that is actionable
● Retrospectives
○ % of teams running retrospectives
○ % of retrospectives with follow ups
○ % of follow up actions taken
INDIRECT MEASURES
● Qualitative Interviews
● Public Reporting
○ % of reports that are actionable
Measuring Vanity

92. LONELINESS
NAVEL GAZINGPERSPECTIVE
NETWORK
APATHY
SKILL GAPS BUREAUCRACY
DINOSAURS
FEAR
VANITY
SILOS
INSPIRATION
SANDBOX
CAPABILITIES
DIPLOMATS
AIR SUPPORT
EFFICIENCY
REFLECTION

93. SKILL GAPS
FEAR
NAVEL GAZING
APATHY
WASTE
DINOSAURS
VANITY
SILOS
LONELINESS

94. PERSPECTIVE
NETWORK
OPPORTUNITIES
EFFICIENCYCAPABILITIES
REFLECTION
SANDBOX
DIPLOMATS
AIR SUPPORT

96. Lessons Learned
1. Defining your ecosystem changes your obstacles
2. Ecosystems can be measured
3. Innovation is a funnel
4. Don’t try to change everything at once
5. Run small experiments to have impact

97. Q&A
Erin Washington
With: Moderated by:
Innovation Coach and Advisor, Kromatic
Linkedin page: /in/nicknorena/
Twitter ID: @njnorena
Email: nick@kromatic.com
Website: kromatic.com
Nick Noreña
Editor, Startup Catalyst Brief
LinkedIn page: /in/erin-washington1
Twitter ID: @innovationbrief
Email: erin.washington@aggregage.com
Website: startupcatalystbrief.com
https://www.startupcatalystbrief.com/frs/12878956/building-healthy-innovation-ecosystems-for-your-projects

98. Kromatic
+1 (646) 597 6200 (USA)
hello@kromatic.com
kromatic.com
THANK YOU

99. GrasshopperHerder.com

100. Additional Reading
The Real Startup Book
Tristan Kromer et al
RealStartupBook.com
Lean Enterprise
Barry O'Reilly, Jez Humble, & Joanne Molesky
See on Amazon.com
The Toyota Way to Lean Leadership
Jeffrey K. Liker & Gary L. Convis
See on Amazon.com
The Corporate Startup
Tendayi Viki, Dan Toma, Esther Gomes
thecorporatestartupbook.com

101. Online Interactive Workshops
Next Workshops
● Experiment Design
● Innovation Ecosystems
● Customer Discovery
http://www.kromatic.com/workshops
“Incredibly engaging and interactive.
Every detail was carefully thought
out, from the interactive, design
thinking approach to clear and
visually-engaging material.”
Kathryn Haydon
Founder - Sparkitivity
“Kromatic’s hands-on introduction to
Lean Startup and its guiding
principles was a complete wake-up
call for my startup, forcing us to
launch our MVP and learn fast.”
Ryan Bruels
Director of Emerging Technology -
Starbucks

102. Online Interactive Workshops
Real Feedback
Coaches with real
entrepreneurial experience
Interactive Online
Engage directly with
coaches and your peers
Self-Paced Material
Work at your own pace
with no time limit
Sign up for a workshop now at kromatic.com/workshops

103. This presentation by Kromatic (TriKro LLC) is licensed
under a Creative Commons Attribution- Non-
Commercial-ShareAlike 4.0 International License
excepting those images where other copyright holders
are noted.
Based on a work at http://Kromatic.com
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