The document discusses how technology can help streamline hotel operations. It notes that the degree of technology penetration in hotels remains low and that hotels must incorporate new technologies into their plans. When technologies are implemented properly, they can help with sales, guest satisfaction, productivity, process optimization, efficiency, and use of contactless transactions and services. Examples are provided of how data collection and analysis through technology improved cleanliness scores and reduced paper use in two Greek hotels. The document promotes a company that provides technologies and services to help hotels drive revenue and reduce costs through improved organization and tracking of operations.