This document discusses making pet-friendly accommodations more common and higher quality. It notes that many travelers consider pet friendliness when choosing destinations, but that most hotels and properties lack basic amenities for pets or emergency veterinary support. The company Woof Together aims to set standards for pet-friendly businesses by assessing them, providing equipment and training, and connecting them to local veterinary services to ensure all dogs are welcome. Their goal is to educate the travel industry and empower pet owners to travel with their dogs.