This report analyses the industry's monthly growth of first premiums, sum assured and no .of policies issued by top life insurance companies.

1. Life Insurance August 2019 Analysis

2. 1st year premium analysis for top 5 players
• Life Insurance Corporation of India (LIC) continued to grow at a faster pace compared to private insurance players in first-year
premium growth during April-August period.
• Private players total market share increased from 26.83% in July’19 to 26.94% in August’19.
• Although HDFC life maintained its second position but it’s Growth on 1st year premium basis declined almost 6% on month on
month basis & market share declined by 22bps.
Insurer Aug’19 July’19
Growth
MoM (%)
Aug’18
Growth
YoY(%)
April-Aug
18
April-Aug
19
Growth
(%)
Market
Share (%)
LIC of India 17114.32 15311.87 11.77 13122.12 30.42 52701.86 77220.97 46.52 73.06
HDFC Life 1315.42 1402.81 -6.23 1034.44 27.16 4827.04 6700.21 38.81 6.34
SBI Life 1432.40 1343.92 6.58 1135.71 26.12 4455.16 5928.76 33.08 5.61
ICICI Prudential
Life
1043.62 943.96 10.56 918.99 13.56 3445.78 4213.72 22.29 3.99
Max Life 439.34 444.76 -1.22 356.64 23.19 1443.59 1793.49 24.24 1.70
Premium & Sum Assured in Rs. Crore Source: IRDA

3. 11.77
-6.23
6.58
10.56
-1.22
30.42
27.16
26.12
13.56
23.19
LIC OF INDIA HDFC LIFE SBI LIFE ICICI
PRUDENTIAL
LIFE
MAX LIFE
Growth MoM (%) Growth YoY(%)
Trend - 1st year premium basis
73.06
6.34
5.61
3.99
1.7
Market Share (%)
LIC of India
HDFC Life
SBI Life
ICICI
Prudential Life
Max Life

4. First Year Premium Analysis By Types
• Growth in insurance was largely due to the surge in group non-single business and individual single premium business in
the April-August period. It also indicates that for long term life goals, life insurance is one of the strongest investments to
make no matter how the markets are doing.
• For the month of August, new business premiums for the life insurance industry grew by 26.37% at Rs 23,554.94 crore
compared to Rs 18,639.29 crore seen in August last year.
Aug’19 July’19
Growth in
MoM%
Aug’18
Growth in
YoY%
April-Aug
18
April-Aug
19
Growth
(%)
Individual Single
Premium
7231.53 2718.33 166.03 2325.07 211.02 9298.45 15991.51 71.98
Individual Non-Single
Premium
5361.98 5557.99 -3.53 5108.86 4.95 20716.93 23248.48 12.22
Group Single Premium 9954.26 7967.00 24.94 10251.41 -2.90 43220.97 45007.60 4.13
Group Non-Single
Premium
479.66 4887.47 -90.19 75.90 532.00 432.94 19370.60 4374.20
Group Yearly
Renewable Premium
527.51 378.45 39.39 878.05 -39.92 1919.07 2083.21 8.55
Premium & Sum Assured in Rs. Crore Source: IRDA

5. Trend - First year premium basis (By Types)
166.03
-3.53
24.94
-90.19
39.39
211.02
4.95 -2.9
532
-39.92
INDIVIDUAL SINGLE
PREMIUM
INDIVIDUAL NON-
SINGLE PREMIUM
GROUP SINGLE
PREMIUM
GROUP NON-SINGLE
PREMIUM
GROUP YEARLY
RENEWABLE
PREMIUM
Growth MoM (%) Growth YoY(%)

6. Sum Assured-Top five Insurance companies in terms of size
Insurer Aug’19 July’19
Growth in
MoM%
Aug’18
Growth in
YoY%
April-Aug
18
April-Aug
19
Growth
(%)
Market
Share (%)
HDFC Life 100083.22 73752.36 35.70 45954.64 117.79 214065.91 353534.47 65.15 19.77
ICICI
Prudential Life
45523.01 68442.80 -33.49 36304.37 25.39 142590.75 226747.43 59.02 12.68
LIC of India 58986.39 53698.85 9.85 267179.33 -77.92 441132.86 222827.83 -49.49 12.46
SBI Life 32515.20 26146.81 24.36 25831.94 25.87 89999.61 173226.75 92.48 9.69
Max Life 23145.56 19828.70 16.73 19568.15 18.28 96446.06 105108.50 8.98 5.88
Premium & Sum Assured in Rs. Crore Source: IRDA
• Top 5 companies remain same in terms of market share on sum assured basis. HDFC Life maintains its 1st position with
highest market share of 19.77%.
• Although ICICI Prudential Life gain on Year On Year basis but loses based on MOM growth basis by approximately 33%,
which impacted its market share negatively by 42 bps.

7. 35.7
-33.49
9.85 24.36
16.73
117.79
25.39
-77.92
25.87
18.28
HDFC LIFE ICICI
PRUDENTIAL
LIFE
LIC OF INDIA SBI LIFE MAX LIFE
Growth MoM (%) Growth YoY(%)
Trend - Sum Assured basis
19.77
12.68
12.46
9.69
5.88
Market Share (%)
HDFC Life
ICICI
Prudential Life
LIC of India
SBI Life
Max Life

8. Insurer Aug’19 July’19
Growth in
MoM%
Aug’18
Growth in
YoY%
April-Aug
18
April-Aug
19
Growth (%)
Individual Single
Premium
2343.72 7526.97 -68.86 3333.82 -29.70 15951.04 9870.68 -38.12
Individual Non-Single
Premium
145393.62 488673.04 -70.25 138050.61 5.32 551871.20 634066.34 14.89
Group Single
Premium
90730.28 313451.98 -71.05 75654.77 19.93 379458.04 404182.26 6.52
Group Non-Single
Premium
8901.52 41228.12 -78.41 7363.34 20.89 64650.20 50129.64 -22.46
Group Yearly
Renewable Premium
157647.15 532233.39 -70.38 297904.34 -47.08 656438.55 689880.54 5.09
Sum assured analysis by types
• The individual annual premium equivalent (APE) —sum of annualised first-year premiums on regular policies and
10% on single premiums—grew at 14% YoY last month compares to 22% growth in August 2018
(Source: BloombergQuint)
Premium & Sum Assured in Rs. Crore Source: IRDA

9. Trend - Sum assured basis (By Types)
-68.86 -70.25 -71.05
-78.41
-70.38
-29.7
5.32
19.93 20.89
-47.08
INDIVIDUAL SINGLE
PREMIUM
INDIVIDUAL NON-SINGLE
PREMIUM
GROUP SINGLE PREMIUM GROUP NON-SINGLE
PREMIUM
GROUP YEARLY
RENEWABLE PREMIUM
Growth MoM (%) Growth YoY(%)

10. No. Of Policies / Schemes Issued By Top Five Companies In
Terms Of Market Share
Insurer Aug’19 July’19
Growth in
MoM%
Aug’18
Growth in
YoY%
April-Aug
18
April-Aug
19
Growth
(%)
Market
Share (%)
LIC of India 1766062 1612283 9.54 1874881 -5.80 7010958 6796389 -3.06 72.84
SBI Life 130763 135089 -3.20 126920 3.03 484627 561158 15.79 6.01
HDFC Life 69970 76041 -7.98 76676 -8.75 356296 349428 -1.93 3.75
ICICI
Prudential
Life
62974 67818 -7.14 76843 -18.05 315793 294501 -6.74 3.16
Max Life 47852 50533 -5.31 47616 0.50 194451 211920 8.98 2.27
• LIC continues to be a leader based on No. of policies or scheme issued, it reported growth of 9.54% MoM basis.
• Based on No. of polices issued private player holds the market share of 27.16%
Premium & Sum Assured in Rs. Crore Source: IRDA

11. 72.84
6.01
3.75
3.16
2.27
11.97
LIC of India
SBI Life
HDFC Life
ICICI
Prudential
Life
Max Life
Others
Trend - No. Of Policies / Schemes Issued
9.54
-3.2
-7.98
-7.14
-5.31-5.8
3.03
-8.75
-18.05
0.5
LIC OF INDIA SBI LIFE HDFC LIFE ICICI
PRUDENTIAL
LIFE
MAX LIFE
Growth MoM (%) Growth YoY(%)

12. Disclaimer
Prepared By:
Sr. Research Analyst-Kamakshi Gupta (MBA)
Email ID: kamakshigupta@adroitfinancial.com
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