Overview of TurboVote

1. Voter Engagement
with

2. Eligible to vote:
227 million
Registered to vote:
153 million
Presidential turnout:
132 million
Midterm turnout:
90 million
The voting crisis
Source: U.S. Census Bureau, Current Population Survey, November 2012., US Election Project

3. Why don’t Americans vote?
58%
28%
14%
63%
25%
12%
Process Issues
11 million voters
Presidential Midterm
Process Issues
24.8 million voters
Process is a bigger issue than apathy.
Apathy
Other Other
Apathy
Source: U.S. Census Bureau, Current Population Survey, 2010, 2012.

4. TurboVote
makes it easy to provide people with the
information & materials they need to vote.
Democracy Works
a non-profit, non-partisan
tech startup dedicated to
making voting easy.

5. When users need to register or request an
absentee ballot by mail, we send them
copies of their completed forms, with
stamped, addressed envelopes.

6. We also send text and
email reminders with
important dates and
deadlines.
. . . So our users never miss
another election.

7. Voter Turnout
75
%
80
%
For users who registered to vote using TurboVote in 2012

8. Tracking & Reporting
Attach a referral code and:
• See which messages
draw the highest
response.
• Test which audiences are
most likely to follow
through.
• Compare outreach
tactics.

9. Rewriting TurboVote
• Streamlining the user
experience
• Serving more, and more
local, elections
• Providing more data
and flexibility to our
partners
• Building and sharing
APIs