1. Company Profile
“Oxygen your life”
Introduction To Obstructive Sleep Apnea (OSA)
OSA – Market Reality
Oxygen Breeze Middle East - Background
One-Stop-Shop new - Model of Care
Why Oxygen Breeze?
Oxygen Breeze Added Value
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2. Introduction To Obstructive Sleep Apnea (OSA) – People at Risk
Millions in the Middle East suffer of Obstructive Sleep Apnea (OSA) are at Risk
OSA (Obstructive Sleep Apnea) and sleep deprivation are
serious conditions seldom-factored into routine health
exams. Both physicians and patients usually concentrate on
diagnosing traditional medical needs for treatment.
Although OSA is extremely prevalent, it is still largely
undiagnosed. Sleep apnea is now considered an insidious
chronic disease state that left untreated leads to many
medically related conditions including: hypertension,
diabetes, congestive heart failure and stroke, sexual
dysfunction and depression.
Patients become frustrated with the fragmented delivery of
care while pursuing diagnosis and treatment of OSA.
Researchers report that people with severe apnea, which interferes with sleep, are several times
more likely to die from any cause than those without the disorder. The findings in an 18-year
study confirm smaller studies that have indicated an increased risk of death for people with
apnea, also known as sleep-disordered breathing.
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3. Introduction To Obstructive Sleep Apnea (OSA) – The Problem
Snoring, Daytime Sleepiness, Fatigue, Irritability are Common OSA Danger Signals
People from all walks of life suffer from
obstructive sleep apnea (OSA), when
they stop breathing in their sleep.
Those with the most severe OSA
actually stop breathing up to 800 times
each night. Most have no idea that they
are affected by this disorder.
Obstructive sleep apnea affects men,
women and children of all ages. As we
sleep, the muscles that normally keep
the throat open during wakefulness
relax and allow the throat to narrow.
When this happens, air is restricted or
cannot pass through at all. Results are
gasping or choking along with heavy
snoring during sleep.
“Apnea victims have no memory of their all-night life and death struggle for breath.”
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4. Introduction To Obstructive Sleep Apnea (OSA) – Life at Risk
UNTREATED SLEEP APNEA LEADS TO:
o HYPERTENSION
o HEART ATTACK
o STROKE
o CONGESTIVE HEART FAILURE (CHF)
o MEMORY LOSS
o ACCIDENTS
o SEXUAL DYSFUNCTION
o DEPRESSION
“This is not a condition that kills you acutely. It is a condition
that erodes your health over time.”
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5. OSA – Middle East Market Reality
• Getting Diagnosed and Treated for OSA can be Complex and Frustrating.
• Everyone from the patient on through the physician’s office staff has to deal with the maze
of frustrating delays.
• Sleep medicine is not well integrated into the medical disease management system.
• The current industry reality delivery model does not meet the patient’s or the physician’s
needs for sleep medical attention.
o Wait long for appointments
o Wait long for sleep lab bed
o Long uncomfortable night away from home
o Fear of unknown
=
Inconvenient 2 – 4 Months
Current Practice
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6. Oxygen Breeze - Background and Approach
• Since 1996, Oxygen Breeze has been providing in Europe portable home
sleep testing and successful treatment to thousands of patients.
• This method provides a faster, less expensive and more comfortable way
to diagnose OSA compared to in-lab attended sleep studies.
• We offer a One-Stop-Shop approach that encompasses screening,
diagnosis, treatment and ongoing care.
• We focus on helping patients become compliant in the use of their
treatment equipment.
• Our Board Certified Sleep Physicians assist our referring doctors to
medically manage each patient’s care, assuring that our mutual patients
attain the highest possible adherence levels with CPAP treatment.
• Oxygen Breeze trains Sleep Care Specialists who can provide patients
with an extra measure of clinical education and training, and are uniquely
qualified to give “therapeutic advice”.
• In addition, we provide support by telephone or email and if needed, we
will arrange a special appointment to troubleshoot problems or concerns
with their sleep care.
Key Figures (2011):
- 20% Growth
- Profitable Since 97
- Turnover EUR 45 Mi.
- 700 employees
- Covering: France,
Switzerland, Belgium.
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7. One-Stop-Shop OSA Solution – A New Model of Care:
Patient meets with Primary Care Physician who
Screens symptoms include daytime fatigue, history of
snoring and gasping for breath while sleeping.
Physician prescribes Home Sleep Diagnostic and
Patient is referred to Oxygen Breeze.
Sleep Diagnostic Appointment is scheduled.
Physician receives diagnostic sleep study
interpreted by an Oxygen Breeze Board Certified
Sleep Specialist. Eventual CPAP treatment is
prescribed depending on results.
Patient receives CPAP titration interpreted by an
Oxygen Breeze Board Certified Sleep Specialist
with device type, pressure settings and mask
interface recommendations.
Patient is educated and trained in use of CPAP
device.
Turnaround time: 2-3 weeks
Intensive Follow up in the first 2 Months
Ongoing Care department follows up with patient
quarterly to assure continued compliance with
CPAP treatment.
Oxygen Breeze
introduces a unique
concept that
enhances
Physicians/Patients
Goals to
“Sleep Well, Live Well”
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8. One-Stop-Shop OSA Solution – Sleep Diagnostic
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• Oxygen Breeze, the leader in home sleep testing and treatment for sleep related breathing
disorders, offers patients the latest in diagnostics and treatment options.
• We use the highest quality Polygraph made in Germany by the company Weinmann for the
Sleep Diagnostic at home.
• This machine has a proven track record with best accurate results used world wide.
9. One-Stop-Shop OSA Solution – CPAP Treatment
CPAP Therapy Treatment Provides Radical Improvements:
• The most commonly prescribed treatment for obstructive
sleep apnea is Continuous Positive Airway Pressure (CPAP).
• The CPAP device delivers air pressure through a small
mask that the patient wears while sleeping.
• The pressure creates an “air splint” which keeps the airway
open, thereby eliminating obstructive apneas and allows the
patient to breathe normally all night long.
• Sleep becomes uninterrupted and restorative.
• For many patients, CPAP therapy leads to a dramatic improvement of their daytime functioning
as well as their general health. Other options for patients with OSA are oral appliances, weight
loss and surgery. Research and careful consideration should be given to each treatment option.
• CPAP is not a cure, but an effective, non-invasive and non-chemical therapy for managing
sleep apnea and upper airway resistance syndrome.
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10. One-Stop-Shop OSA Solution – CPAP Treatment
• As a healthcare provider specializing in CPAP treatment, Oxygen Breeze is always the first to
offer patients the newest treatment options available from the world’s leading sleep therapy
manufacturers.
• Our high standards in selecting the appropriate equipment for each patient and monitoring
their care and adherence are among our highest concerns.
• We have compassion for our patients, and our staff demonstrates patience and expertise to
find the most comfortable, individualized fit.
• In addition to treatment devices, we provide the newest mask interfaces and other
accessories, including humidifiers and other specialty items, all designed to make therapy
as comfortable as possible.
• Other home medical equipment companies are limited to certain manufacturers and
models, providing patients with little choice in terms of selection and sizes.
• Oxygen Breeze offers a broad-based product line, and our knowledgeable Sleep Care
Specialists help patients choose the devise and mask that are best suited for them, leading
to higher patient satisfaction.
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11. Oxygen Breeze – Added Value
• Improving Patient’s Health:
o Patient Education
o Treatment Services
o Compliance Monitoring & Follow up
• High Patient’s Compliance Results in Lower Treatment Costs,
Better Life Style.
• We ensure that our patients are comfortable with the equipment, thoroughly
educated and adherent with treatment guidelines.
• This results in the consistent successful treatment outcomes for which Oxygen
Breeze is known.
• Our comprehensive adherence-monitoring process begins the day the patient starts
on treatment, and continues for one year. It includes complete telephone support
and follow up appointments to help answer patient questions or troubleshoot
problems.
• Hospitals and Clinics benefit from Oxygen Breeze’s high compliance rate by referring
their patients for CPAP treatment. They appreciate the knowledge and expertise
Oxygen Breeze’s Specialists offer their patients.
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