1. Big Bazaar
Strength
• High brand equity
• State of art infrastructure
• Edlp(every day low price)
• Pop prromotons variety of stuff under single roof
• Understanding consumer preferences
• Real state & infrastructure
Weakness
• Unable to meet store opening targets
• Falling revenue / sq.ft.
• General perception
• Perception amongst consumer
Opportunity
• Organized retail(4.15%)
• Evolving consumer preferences
• In store experience improvements
• New formats & consumption space
• Targeting area more prone to development
Threat
• Competitors
• Govrment policies
• Unorganized retail
• Economic condition
