Communication skills are the abilities you use when giving and receiving different kinds of information. Being able to communicate effectively is the most important of all life skills.

2. The key learnings in this
presentation have been adapted
from the life of the iconic
speaker, Martin Luther King, Jr.

3. 5 Ways to Communicate Effectively
1. Have Conviction
2. Use Symbolism & Metaphor
3. Use Intentional Repetition
4. Be Passionate
5. Be Relevant

4. 1. Have Conviction
• Whatever else an audience may miss; conviction is
what they will immediately perceive
• It is not the words but the intention behind the words
that makes the message persuasive
• A communicator can never mimic true conviction if he
doesn’t really feel it within his soul

5. 2. Use Symbolism & Metaphor
• Here are examples of King’s incredible use of
metaphors:
• ‘segregation’, referred as ‘dark and desolate
valley’
• ‘racial justice’ referred as a ‘sunlit path’.
• ‘discontentment’, referred as a ‘sweltering
summer’
• ‘freedom and equality’ referred as
‘invigorating autumn’

6. 2. Use Symbolism & Metaphor
• Symbols & Metaphors serves these purposes:
• Conveys the meaning of the words
• Invokes powerful feelings and emotions that the
listener immediately associates with it
• Very useful in everyday business presentations and in
conversations where one is ‘selling an idea’

7. 3. Use Intentional Repetition
• During that speech, Dr. King repeatedly used phrases
like:
• “We will not be satisfied”
• “Go back”
• “With this faith”
• “I have a dream”
• This was an intentional and perfectly executed rhetoric that
kept bringing the listener back to the core idea or theme
that is being conveyed

8. 4. Be Passionate
• History tells us that even though Martin
Luther King had some notes with basic
pointers on it, he almost never used it when
he gave the speech.
• A good communicator will ‘own’ what he is
trying to convey and their heart and mind can
convey their thoughts just as well.

9. 5. Be Relevant
• When communicating you should always be striving
to answer the question that is in the listener’s mind,
“What Is In It For Me?”.
• The promise of freedom and equality is what Dr.
King had to offer the audience and this captivated
their attention.
• There is great truth in the following axiom: “People
don’t care how much you know until they know
how much you care.”

10. 5 Ways to Communicate Effectively
• It is impossible to engage and influence any
audience unless you know what is on their
mind.
• Gone are the days when business theory
advocated that leaders should cater only to the
mind and not to the heart.
• The more personal and engaging the
conversation is the more effective it will be.

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