Effective communication is vital for sales management and closing deals. Communication refers to the exchange of information between two or more people, and is effective when the message is clearly received and understood. Good communication skills in sales include making eye contact, active listening, speaking clearly, and being attentive. Communication plays an important role in sales by improving client relationships, boosting employee confidence, and increasing sales effectiveness and goodwill. Sales professionals must keep their pitch simple, be aware of tone, listen actively, provide transparency, and maintain calmness and warmth to improve communication and increase chances of success.

1. Role of
IN SALES
MANAGEMENT
EFFECTIVE
COMMUNICATION

2. “The most important thing in
communication is hearing what
isn’t said.”
- PETER DRUCKER

3. WhatisSales
Management?
 Sales Management refers
to the art of achieving
the sales targets within
the stipulated time
frame
 It enables the sales
representatives to close
sales deals quickly and
effectively
 Communication is vital
for a sales to be effective.

4. Communication and Effective
Communication
• What is communication?
Communication is the sending and receiving of data/information between 2 or
more people.
• When is communication ‘effective’?
A communication is effective when the process of exchanging ideas, thoughts,
opinions, knowledge, and data is done in way so that the message is received and
understood with clarity and purpose. When we communicate effectively, both
the sender and receiver feel satisfied.

5. GOOD COMMUNICATION SKILLS
VS
BAD COMMUNICATION SKILLS
• making good eye contact
• sitting or standing attentively
• nodding as the other person
talks
• smiling and responding to the
other person
• speaking clearly
• waiting your turn to speak
• looking away, or rolling your
eyes
• slouching
• tapping your fingers, or
looking away
• crossing your arms and
sighing
• mumbling
• interrupting

6. ROLE OF
COMMUNICATION
IN SALES
• Communication plays an
important role in sales
management.
• Sales professionals need to
be good communicators for
the desired impact.
• It is absolutely not possible
to close a sales deal without
effective communication.

7. Importance of Communication in sales
i. Improves client relationships
ii. Increases sale effectiveness
iii. Boosts employee confidence
iv. Increases goodwill

8. How to IMPROVE communication?
 Keep the sales pitch simple and precise.
 Be aware of your tone while talking with customers.
 Don’t interfere while the other party is speaking. LISTEN.
 Be transparent - don’t provide fake promises.
 Be calm – don’t lose your patience
Include warm greetings in your conversation for a
personal touch

9. Thus, it is of utmost importance to inculcate communication
skills as sales personnel. Doing this will increase the chances
of success by ten folds and elevate the pride of your
organization to a new height.