This document outlines a search engine optimization strategy for a consulting services company. It discusses conducting an audit of the company website to identify technical issues. The strategy involves both on-page optimization like updating meta tags and headers, as well as off-page activities like link building, social sharing, and article submissions. The goal is to improve the website ranking in search engines for target keywords to drive more traffic. Challenges include the time it takes for search engine results to update. Regular website analytics will track progress. SEO is especially relevant for industries undergoing digital transformation.

1. Search Engine Optimization Strategy for Consulting Services
Jaswanth Sai Saradhi Addala
2015JULB01046
27/03/2021
Table of Contents
1.Background
a. Industry overview and segment
b. About the corporate sponsor/RFP
2. Project Objective
a. Problem Statement
b. Approach to the problem
c. Rationale
d. Scope and coverage
3. Project Execution
a. Solution options available for the problem
b. Methodology, tools and techniques used – selection rationale?
c. Key Challenges and how these were met
4. Key Takeaways
a. Results and Findings
b. Learning and insights: how relevant for the industry and the client
5. Conclusion
1.Background:
a. Industry overview and segment
The consulting industry consists of companies, and organizations that are operating in HR, IT,
Strategy, Operations Management, and Business Advisory services, independent contractors.
There is an increase in the number of companies that are in requirement of the services of
consulting firms or independent consultants for better services and the strategic planning for
the projects to boost their revenues and competitiveness. IT consulting firms provide solutions
to the management for technical projects, and they provide solutions for testing and writing
custom software. Besides, they provide consulting on issues related to designing integrated
software, hardware, and communications infrastructure and managing the computer systems.
An increasing number of software companies are entering into the consulting industry to meet
the growing demand for the design, implementation, and management of IT-based business
information processes.

2. The global management consulting services marketplace is anticipated to develop from $902.3
billion in 2019 to $919.3 billion in 2020 at a compound annual increase rate (CAGR) of 1.9%.
The low rate of growth is mainly because of the economic slowdown across countries due to
the COVID-19 outbreak and the measures taken to contain it. The market is expected to recover
and grow at a compound annual growth rate of 8% from 2021 and reach $1158.3 billion in
2023.The current pandemic has given a new set of challenges for the consulting sector. This
article attempts to summarize some of the trends rising and what the consulting firms can do to
come out victorious on the other side.
1. The destiny is digital: Redefining the consultant’s position and international resourcing.
The consulting enterprise thrives on consultants, who go to customer sites to recognize their
methods earlier than starting their collaboration. However, going forward, on-site consulting is
considered as an antidote to crises only. Consultants can provide service from remote locations
to the clients spread globally and gain more traction from end clients. Virtual platforms can be
used to manage consulting cases and coordinate with the teams scattered worldwide. This will
provide a boost to alternative avenues of resourcing (including offshoring), leading to higher
demand for specialized and skilled resources.
2. Bespoke solutions: Role of experts and SME pool
The industry is in favor of longer-term strategy development and broader input engagements
moving away from high-value short-term projects. Firms are looking for consultancies that can

3. offer fully customized solutions formulated by first gaining deep insights into their business.
This will promote the role of Subject Matter Experts (SMEs) in the articulation of the effective
strategy. Competency in niche areas/sectors will influence the requirement of new demand and
strategies, and consultancies with diverse sector practices will stand out. Consultancies need a
robust resource with expertise in various sectors. Tapping third-party research capabilities will
be beneficial as it will yield on-call solutions at low costs.
3. Strategy shifting in-house: Lean representative groups and technology to tap this market.
The boom of strategy as a feature has seen corporates scurrying to construct their very own
internal strategy groups, along with ex-experts who had served in consulting behemoths.
Tapping third-party research capabilities will be beneficial as it will yield on-call solutions at low
costs. Consulting firms had best to supply such client’s no-frills services, also as a line-up of
offerings (backed by robust technology and digital products) difficult for internal teams to
duplicate. Some huge corporations have already incubated data-driven technology solutions,
promoting asset-based consulting models, and are set to gain from being the first off, the
blocks. Automated decision-making predictive analytics machine learning and codeless
software will be in trend alongside mandates to automate administrative tasks and improve
productivity.
4. Clients’ ROI: Sustained margins
Clients continue to be price savvy approximately consulting services. Freelancers in addition to
boutique companies do not have a lot of frills delivered to their clients and are subsequently
capable of quote a far lower charge as compared to a global consulting major. Even billing
models are being disrupted because of clients pricing concerns; firms are seeking more return
on investment and evidence of quality on consulting advice. Additionally, off-the-shelf
technology tools available online and stiff competition have corroded margins and profitability
for consultancies. They will likely implement cost-cutting solutions over
expensive analysis based on actual billing hours. These trends will also
mean greater collaboration with boutique firms’ freelancers for expert advice leaving the onus
of heavy lifting to offshore partners.
5. Technology sector demand: Tech corporations will offer greater business opportunities.
Technology-associated corporations are at the upswing and will more depend on consultancy
assist to make the most cutting-edge beneficial conditions. This can also additionally bolster the
call for approach and operations-associated mandates for consulting firms. The concealed
demand for technology-enabled start-ups, such as fintech and app-based firms will similarly

4. fuel this exercise, with those start-ups gaining crucial mass and taking steps to power their
subsequent segment of growth. Consulting firms with technology practice or tie-ups with
technology partners will find it smooth to tap this.
6. Deal-oriented market: Restructuring practices to witness excessive demand.
End clients, impacted via way of means of the present-day turbulence, may also search for
consulting recommendations to cognizance on core vs non-core activities. M&A appears set to
increase, as there may be a few value-buying. This will preserve consulting firms engaged, with
mandates to advocate firms on restructuring and divestments. Additionally, business sectors
that plan to revise themselves to adapt to altered market scenarios will require a change in
management and support for strategic, cultural, and operational development, along with
upskilling employees to revised business requirements. Consultancies with capabilities of
providing services in these twin areas are expected to capture a pie of consulting mandates for
this market.
b. About the corporate sponsor/ RFP:
Kairos Technologies is a customer-first technology services company focused on Digital
Transformation and Testing/QA. We are founded to help you build world-class solutions and
digital ecosystems. From our inception in 2003, we have provided managed services in
embracing the digital transformation for various companies operating in different verticals. We
strive to provide the technology services that make your business goals an economic reality.
2. Project Objective:
To increase the ranking in search engines like google, yahoo, Bing.
a. Problem Statement:
The main problems in this research to be solved is the low of PR, Traffic, Usage, and number of
visitors of web site. The researcher needs to use SEO techniques to improve the rank and traffic
of the Web site, then so increase the usage and visibility of the Web site. The researcher needs
to use SEO techniques to improve the rank and traffic of the Web site, then so increase the
usage and visibility of the Web site. These techniques will help Web site owners to get the first
positions in the SERP and enhance their business.
b. Approach to the problem:

5. Approach to the problem is first we need to generate a website audit report and fixing the on
page technical errors and do the keyword analysis and perform the competitor analysis and find
out which keywords competitors are using and identify the volume they are getting from that
keywords and try to rank for the high-volume keywords.
c. Rationale:
The reason for conducting this research for improving the ranking of the website in search
engines like google, yahoo, Bing etc. To achieve the ranking in search engines we will do social
bookmarking, directory submissions, article submissions, pdf submissions, blogs, image sharing,
video sharing, business listings, citations, classified ads, creating high quality backlinks. These
are all the of page activities we use to improve the website ranking.
d. Scope and coverage:
Search Engine Optimization is the activity of optimizing of web pages or whole sites to make
them search engine friendly, thus getting higher positions in search results. Search Engine
Optimization is done in two ways one is on page optimization and off page optimization.
1. On page optimization:
a. Headers tags(H1-H6)
b. Title Tags
c. Meta Description
d. URL
e. Page Loading Speed
f. Mobile – Friendliness
g. Sitemap
h. Robots.txt
I. Schema data
j. Keywords
2. Off page optimization:

6. a. Social bookmarking
b. Directory submissions
c. Article submissions
d. Quality backlink building
e. Business listings
f. Citations
g. PDF submissions
h. Blog commenting
I. Classified ads
j. Image Sharing
3. Project execution:
a. Solution options available for the problem:
Solutions available to improve the ranking in search engines. First, we must check the on-page
factors such as title tags, meta description, header tags, keywords, sitemaps, robots.txt etc. Off
page activities are done outside the website like social bookmarking, directory submissions,
business listings, citations, PDF submissions, blog commenting, classified ads, image sharing,
article submissions, backlink building these are the on page and off page solutions available to
improve your ranking in search engine results pages.
b. Methodology, tools and techniques used – selection rationale?
1. SEO Methodology:
a. Audit your website
b. Keyword Analysis
c. On page optimization
d. Off page optimization
e. Building high quality backlinks
f. Analyzing and reporting the performance of our SEO activities.

7. 2. Tools:
a. Google analytics
b. Google search console
c. Uber suggest.
d. Moz bar
e. SEO Workers
f. Woo Rank
g. SEO Analyzer
3. Techniques:
a. Website Audit.
b. Use Uber suggest and SEO Analyzer.
c. Check your on-page SEO score.
d. Review the errors.
e. Check the SEO issues.
f. Identify what your users want.
g. Use googles analytics to find how your website is performing.
h. Landing page should be SEO optimized.
I. Backlink Building.
j. Mobile Friendly website.
k. Use infographics to grow your website traffic.
C. Key challenges and how these were met:
Key challenges in the SEO is to improve the website ranking in search engine results pages by
performing both on page activities and off page activities in on page activities first we audit our
website and identify the technical errors and fix them and check the titles tags, header tags and
meta description with in the website whether they exist or if there are any errors in these tags

8. and fix those errors and also we should robots.txt and sitemaps are should be there in our
website because these files navigate the crawlers through the website pages and off page
activities include social bookmarking , directory submissions, blog commenting, article
submissions, forum submissions, PDF submissions, image sharing, video sharing, business
listings, citations, building backlinks these are all the ways used in SEO to improve your website
ranking in search engine results pages.
4. Key Takeaways:
a. Results and Findings:
Search engine optimization results are time bound to increase your ranking in search results
because search engines crawlers to crawl our website on page activities like title tags, meta
description, header tags, robots.txt files and sitemaps and off page activities includes activities
such as social bookmarking, directory submissions, image sharing, video sharing, PDF
submissions, article submissions, blog commenting, building backlinks etc. Search engine
optimization it is a free process, so it takes time to rank for the keywords we are targeting. We
must monitor our website activity by using google analytics we will keep tracking our website
ranking, traffic coming to our website from different sources where we done some posting
about our company and our website URL and our keywords SEO difficulty ranking it means how
difficult is to gain ranking from those highly competitive keywords and the search volume we
are getting from the keywords.
b. Learning and insights: how relevant for the industry and the client:
There is lot more of digital transformation and mobile device usage is growing rapidly it is
relevant for any industry or any business to start their digital journey by starting with search
engine optimization it involves two activities on page activities these are done with in the
website like title tags, meta description, header tags, URL, website loading speed, mobile
friendly website, keyword analysis, robots.txt file which tells crawlers which page on our
website should be allowed or which content should be disallowed to show our website visitors.
Off page activities include directory submissions, social bookmarking, article submissions, PDF
submissions, classified ads, blog commenting, business listings, citations, backlink building,
video sharing these are the activities which helps to increase in website ranking in search
engine results pages before doing on page and off page SEO activities we have to prepare an
website audit report to identify the technical errors and if there are any titles, header tags are
missing or any broken links which needs to be redirected to another page we will fix those
errors in the website and start our search engine optimization process.

9. 5. Conclusion:
Consulting services industry consists of companies operating in operating in HR, IT, Strategy,
Operations Management and Business advisory services it is slowly growing back industry after
the 2020 pandemic. Search engine optimization is a first step of the digital marketing which will
help the website to improve the ranking in search engine results pages. It depends on how the
activities of on page SEO and off page SEO are performed and all the planning of all the off page
activities like sharing images, blogs, social bookmarking, directory submissions, PDF
submissions and the keyword analysis to understand which keywords we have to use in our
website or in our posts and what is the search volume we are goanna get from that keywords
and the SEO difficulty from that keywords which indicates how hard is to increase your website
ranking by those highly competitive keywords. But it is one of the successful methods to
increase your website ranking without investing any budget, but it takes lot more time to
improve your ranking than paid advertising.
Jaswanth Sai Saradhi Addala
2015JULB01046