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Social Media Editors• Maintaining editorial presences on social media services• Educating news reporters about using socia...
Designing iWitness• Should feel physical, like a tool, not software• Exploration and discovery, not “search” and “results”...
The Story Mapin scopeout of scope
Q: When is the best possible timeto make a mistake?    A: When it  costs the least     to fix it.
The UX Philosophy:Code is expensive.Drawings are cheap.
The Agile Philosophy:   Drawings can be expensive,if you get too attached to them.       Code can be cheap,if you don’t do...
Live Wireframing!
Iteration 1
Iteration 2
Iteration 3
MinimumViableProduct
MinimumViableDocumentation
Beta
Beta Testing• The New York Times• The Wall Street Journal• The Washington Post• The Seattle Times• The Palm Beach Post• Th...
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
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iWitness Case Study | Jesse James Garrett | UX Week 2012

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iWitness Case Study | Jesse James Garrett | UX Week 2012

  1. 1. Social Media Editors• Maintaining editorial presences on social media services• Educating news reporters about using social media in their coverage• Using social media as a research tool to feed information to reporters• Creating social media-centered packages to supplement traditional coverage
  2. 2. Designing iWitness• Should feel physical, like a tool, not software• Exploration and discovery, not “search” and “results”• Human and friendly, not cold and technological• Balancing both time and place• Balancing both content and functionality
  3. 3. The Story Mapin scopeout of scope
  4. 4. Q: When is the best possible timeto make a mistake? A: When it costs the least to fix it.
  5. 5. The UX Philosophy:Code is expensive.Drawings are cheap.
  6. 6. The Agile Philosophy: Drawings can be expensive,if you get too attached to them. Code can be cheap,if you don’t do too much at once.
  7. 7. Live Wireframing!
  8. 8. Iteration 1
  9. 9. Iteration 2
  10. 10. Iteration 3
  11. 11. MinimumViableProduct
  12. 12. MinimumViableDocumentation
  13. 13. Beta
  14. 14. Beta Testing• The New York Times• The Wall Street Journal• The Washington Post• The Seattle Times• The Palm Beach Post• The Sacramento Press

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