NCC can analyze networks, dayparts, and programs to recommend options that match a brand's audience. The analysis and recommendations will be provided in a simple, easy-to-understand format. The document includes checklists to identify a brand's primary and secondary target audiences based on demographics like age, gender, income level, and lifestyle characteristics. This will help ensure advertising is placed where the intended market can be reached.

1. NCC can recommend the right networks, dayparts, and programs that meet your brand’s unique profile. The analysis, complete with
recommendations, will be returned to you in a format that is simple to review and work with.
A. Primary Age/Gender Brand Profile Characteristics (check appropriate boxes)
Persons 2-11 12-34 21-34 35-54 21+ 55+
Men 2-17 18-34 25-49 35-64 35+ 65+
Women 12-17 18-49 25-54 18+ 50+
B. Secondary Age/Gender Brand Profile Characteristics (check appropriate boxes)
Persons 2-11 12-34 21-34 35-54 21+ 55+
Men 2-17 18-34 25-49 35-64 35+ 65+
Women 12-17 18-49 25-54 18+ 50+
C. Secondary Brand Profile Characteristics—select up to 5 characteristics that would be most useful
to review for a brand
TERRITORY
Northeast
East Central
West Central
Southeast
Southwest
Pacific
COUNTY SIZE
County Size A
County Size A-B
County Size C-D
CHILDREN IN HH
BY AGE
Any 2-11
Any 12-17
Any kids <18
INCOME
Income <$40k
Income $40-75k
Income $40k+
Income $50k+
Income $60k+
Income $75k+
Income $100k+
Income $125k+
UPSCALE
Income $50k+,
Multi-income
Income $50k+,
w/college
Income $50k+,POM
Income $50k+, w/child
Income $75k+, w/child
Income $75k+,POM
Income $75k+,
w/college
Income $75k+,
Multi-income
HOME OWNERSHIP
Home is Owned
Home is Rented
RACE (HOH)
Black
White/Other
Hispanic
ELECTRONICS
PC Owner
w/Internet Access
DVD Owner
Video Game Owner
CAR/TRUCK
OWNERSHIP
New Car Prospect
Own Any Car
Own 2+ Cars
New Truck Prospect
Own Any Truck
Own 2+ Trucks
OCCUPATION
White Collar (HOH)
Blue Collar (HOH)
Working Women
Not in Labor Force
EDUCATION
HS Grad+
Any College+
4+ Years College
HOUSEHOLD SIZE
1-2 Persons
3+ Persons
4+ Persons
PET OWNERSHIP
Any Dogs
Any Cats
Additional information:
D. Lifestyle/Product Usage Characteristics (optional)
Please let us know your preference for reviewing product usage and lifestyle characteristics. For example, when you review
Scarborough or MRI, do you most often review heavy product users or users in general; are there Prizm clusters that are
associated with the brand; does the brand have a short, plain English lifestyle profile?
Put your money where your market is.
Smart Buy: Brand Profile Checklist
The information above is derived from Nielsen MarketBreaks, which includes data from the 20,000+ National People Meters.