We’re in the middle of a digital revolution. In 10 years, we won’t recognize the modern day website. Here’s why: The current web is "pull-based", meaning we visit websites or download mobile applications. The future of the web is "push-based", meaning the web will come to us. This transformative shift is what we’re referring to as The Big Reverse of the Web. How can you future-proof your business to brace for this transformative shift? Join Dries Buytaert in a discussion on how to prepare your organization for The Big Reverse of the Web, including: - Embracing the push-based web across websites, mobile devices, and things - Re-architecting digital strategy to build for the future of experience delivery - Delivering truly personalized content to consumers - Adapting on the fly to changing digital behaviors About Dries Buytaert: Named one of the top 35 innovators in the world under 35 by MIT Technology Review and elected one of the “Young Entrepreneurs of Tech” by BusinessWeek, Dries Buytaert is the creator of Drupal and co-founder and CTO of Acquia. An open source pioneer, Dries developed Drupal out of his college dorm room in 2001 and has since then led it to become one of the fastest growing open source projects that runs millions of websites today.

1. It’s the
END OF THE
WEB
AS WE KNOW IT
and I feel fine
http://acquia.com — http://buytaert.net — @Dries

2. Founder of
DrupalPowers 1 in 40
websites worldwide
About Mehttp://buytaert.net — @Dries

3. CTO of
Acquiafastest growing
private co. in US.
2 successive years
About Mehttp://buytaert.net — @Dries

4. What am I going
to talk about?
The future
of the web
Lessons
from history
The
Experience
Web
Architecture
(a little)
Push
and Pull
Industry
Impact
The
Open Web
Privacy

5. 1790
Industrial Revolution

6. 1790
Industrial Revolution
?

7. 1790
Guilds
1350
Renaissance
HuntmacherSchneider Brauer

8. 17901350
Age Of Guilds

9. BespokeTailoring
One-on-One

10. Customization
One-on-One
Handmade Goods

11. High Quality
One-on-One
Customization
High End Materials

12. Low Cost
Speed
EfficiencyCustomization
High Quality
Industrial
Revolution
One-on-One
Age of
Guilds

13. Regency
watch
Civil War
Watch
18631790
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost

14. Timex Watch
1940
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost

15. One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
1983
Customizable
Swatch Watch

16. One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
?

17. Let’s
fast forward

18. The big reverse
of the web

19. Today’s web is Pull based

20. Soon it will be Push based

21. Content will find you

22. It’s already happening

23. Media

25. Products

27. People

29. Music

31. What do they have in common?
One-on-one Content-rich Omni-channelContextual

32. The Pull
Experience

33. We’reTracking & Measuring
Our Lives
!
!!!

34. What should
I get Dusty?

35. 1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites

36. That’s Pull.
What about Push?

37. We’re tracking & measuring our lives
ContextAware
Notifications

38. Streams
Aggregated
Personalized

39. Branded
Actionable
Cards

40. Push-based delivery

41. Success!

42. 1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites

43. Less than a day
shop ship (short) wait

44. What will
make this happen?
?

45. Friendship Status

46. ShippingAddress

47. Payment Information

48. Product Preferences

49. Location andTime

50. Personal information
powers the experience

51. Nobody has all the data

52. Address,
phone#
Social
graph
Location
Payment
gateway
Purchase
history
Curated
streams
Data
Features

53. What about
privacy?

54. Tastes

55. Friendship Status

56. Friendship Status

57. That’s creepy.

58. Even Facebook Login
is now opt-in

59. We need to
get privacy right

60. How will
push work?

61. New content
is created
Brand

62. Published to the
Brand site
Brand

63. Also to anAPI
as a rendered “card”
Brand

64. Aggregators pull
from brandAPIs
Aggregator

65. Filter on contexts
per-person
Aggregator

66. And deliver a
curated stream
Aggregator

67. User
User views stream
on their device

68. User takes action
User

69. Payment is
processed
Commerce
$

70. Product is
delivered
Fulfillment

71. $
Creation Aggregation Delivery Fulfillment

72. What does this mean for
a single site?
?

73. Travel

74. What you need
comes to you

75. Location
Date time
Interests
Social graph

76. Rich user profileA

77. Rich meta data
Lots of content B

78. getBestNext Experience()

79. Content matchmaking

80. 3rd party
service
getBestNextExperience()

81. An endpointB

82. Presentation layerE
Anonymous
Authenticated

83. No two experiences will be the same
loading
loading
loading
loading
Caching becomes much more important

84. No two experiences will be the same
loading
loading
loading
loading
More precise cache
invalidation
More precise cache
variation
Server/client side
dynamic content
substitution
Facebook-style “BigPipe”

85. What does
this enable?

86. One-On-One
Customization
High Quality
Low Cost
Efficiency
?Speed

87. Brick & mortar retail
will crumble

88. But we’re at the dawn of
the era of makers

89. Personal data is at risk

90. But push brings more
physical security

91. Colleges are in decline

92. But education will be
more accessible

93. Traditional media
is on life support

94. But information is more
universal than ever

95. The open web is closing

96. The open web is closing

97. But open-source
is alive and well

98. Healthcare will be
more worry free

99. BUT

100. Push puts people
over technology

101. Push isn’t bad or good
just different

102. Get ready!

103. Q&A
Thanks
http://buytaert.net/the-big-reverse-of-the-web
http://acquia.com