The role of technology in business is becoming increasingly important. Technology is starting to be used in every aspect of a business’s practices. Therefore, companies must have the most up-to-date technology in order to stay competitive in today’s world. While these are important roles of technology in business, we have not covered all of them; the effects of technology are endless. Aligning technology with your business goals is vital in order to compete in the modern business world.

1. TECHNOLOGY IN
BUSINESS
PresentedBy:Aciron
Consulting,Inc.

2. TECHNOLOGY
TODAY
A BRIEF OUTLINE
Technology is becoming
increasingly important in
today's business world.
Companies need up-to-date
technology in order to stay
competitive.

3. COMMUNICATION
Everyone, clients and employees
included, expect to be able to
connect at all times. Technology
allows for employees and clients to
contact instantly, but in today's
world, more than email is expected.
People expect to be able to instant
message, video chat at their finger
tips. Allowing them to send and
recieve answers as soon as
possible.

4. EFFICIENCY
Having technology in businesses increases the overall
efficiency of employees. Having access to all documents
in one place, such as a company intranet, makes it
easier to send and receive information to coworkers.
Less time is spent searching through files and documents
to try to find a specific word or title. With today’s
technology, there are ways to search for this
information from a simple button. A web-based company
intranet also allows employees to access their work from
almost any location, which, as a result, can reduce sick
days and time off.

5. SECURITY
CONS:
There are many cybersecurity threats and ways
to hack your information. Once a hacker gains
access, there is no way to know what they
will do with the information and no way to
prevent the use.
PROS:
Technology gives you the ability to keep
important documents safe by creating programs
to protect this data.

6. But when technology fails,
it can have detrimental
effects. The downside is
that if the company’s system
crashes, employees lose
access to all information,
which can become very
problematic. This can even
be dangerous for hospitals
or police stations where it
is important to have access
to certain information at
all times. It can be
challenging to rely too
heavily on technology, when
at times is difficult to
control.
TECHNOLOGY IS
GENERALLY VERY
RELIABLE AND GIVES
COMPANIES ACCESS TO
ALL DOCUMENTS AND
INFORMATION AT ANY
MOMENT.
RELIABILITY

7. DIGITAL MARKETING IS THE MOST ONE OF
THE MOST EFFICIENT FORMS OF MARKETING.
TECHNOLOGY, SUCH AS SOCIAL MEDIA,
GIVES MARKETERS THE ABILITY TO
ACCURATELY TARGET PEOPLE ACROSS THE
WORLD. EVEN MORE, IT ENSURES MARKETERS
ARE REACHING THEIR TARGET MARKET, OR
THOSE WHO ARE IN THE MARKET FOR A
PRODUCT OR SERVICE THEY ARE SELLING.
MARKETING IS AN IMPORTANT WAY TO STAY
RELEVANT IN YOUR INDUSTRY, AND WITHOUT
THE PROPER TECHNOLOGY IT IS ALMOST
IMPOSSIBLE TO STAY COMPETITIVE.
MARKETING

8. GET IN TOUCH
WEBSITE
www.aciron.com
EMAIL
info@aciron.com
PHONE
+1.617.245.0497