HBR case on ZARA

2.  LARGEST FAISHON COMPANY STARTED IN 1975.
 10YEARS LATER FORMED A NEW COMPANY INDITEX
CURRENTLY GROUP WORTH OF € 10 BILLION WITH 4264
STORES 89112 EMPLOYEES ALL OVER
 ZARA GENERATES OVER 64% OF INDITEX SALES.
 1520 STORES OPERATING IN 72 COUNTRIES AND 6.8 € IN
REVENUE (2008-09)
 ZARA – PIONEER IN FAISHON CATEGORY CALLED “FAST
FAISHON”.

4. ZARA
FAISHON
CHILDRENMENWOMEN
WOMEN
BASIC
TRF
FOLLOWED AUTONOMY IN STORE
Launched approximately 11,000 new
items per year, Compare to 2,000 –
4,000 for H&M and GAP
LOWER LEADTIME