2. Problem Statement
2
30-40% of all people (and 52% of Americans) are introverts
<5% of online dating apps and websites have introvert-friendly features
38% of introverts are reluctant to sign up for online dating
42% of people who identify as “completely introverted” do not have a partner
3. Solution
A community of introverts that
understands our users
3
How are we different from other dating apps?
Features built to help introverts
express themselves
comfortably
A match-making algorithm that
caters to the shy community
8. Target Growth
8
We are targeting 4.5-7.5% of all adults in each state, expanding from 5 states in year one and covering
all 50 states over 3 years.
(Exact estimation: USD 5,968,001)
Assuming only 1% of our users pay for a
subscription, and only 9% of our users
pay for an add-on feature at any point in
time, we will be generating close to $6mn
in revenue over 3 years, scaling up from
$648k in year 1.
Cumulative
User
Base
Quarters
9. Concept Confirmation Research
9
We worked with Chad Kawalcek who is a content creator with just under 1 million followers on some
concept research.
From the video we did to promote the
app we had over:
• 80,000 views
• 4,000 likes
• 64 visits to the website
• 32 downloads for the app
This shows that there is a relative interest
in the concept with a 50% download rate
from the website visits.
10. Target Sales - Financial Projections
10
2023 2024 2025
$2M
$2.29M
$2.51M
Revenue Expenses & Costs Profit
Year 1 Year 2 Year 3
over 617K
Projected users:
$432,000
Projected sales:
over 1.58 million
Projected users:
$1.2 million
Projected sales:
over 3.49 million
Projected users:
$2.9 million
Projected sales:
(Please note that users and revenue are standalone numbers for the specific year.)
11. Market
11
Targeting populations based on:
1. population size
2. Introversion rate
3. % of adults who use dating apps
Targeting users by:
1. Online advertising (affiliate marketing, search engine
optimization, social media, influencer engagement etc.)
2. Offline advertising (events, contacting media outlets,
PR campaigns, Tv ads etc.)
13. Team
13
Jon Pethke
Saravanaprabhu
Shivaswamy
Sarvesh CK
Richa Jindal
CTO, Co-Founder
Co-Founder
Chief Project Manager
Brand Strategy
Raja Ramasamy
Director of Design
prabhu@codeglo.com
sarvesh@codeglo.com raja@codeglo.com
richa@codeglo.com jon@introwoo.com
14. The “Ask”
14
Introwoo is currently looking for investors who
can offer CoyAmore a seed fund in the region
of $1mn, all of which will be used to generate
brand awareness, onboard more users, and
exceed our growth projections.
