This document outlines the key elements needed to build a successful business, including having an idea, vision, and plan to create and brand a product or service. It discusses the micro environment of the business in terms of its vision, leadership, resources and operations. It also covers the market environment, focusing on targeting the right market, branding, pricing strategies through various approaches, competition, sales, and public relations. Finally, it briefly discusses the macro environment and how the business fits within the broader economic system through its production, labor, products, and consumption.

1. Strategies to building a winning Business
By Abel Mukwevho

2. 5 Things you need to start
a Business
1. Idea
2. Vision
3. Create it
4. Brand it
5. Sell it

3. The FRAMEWORK –
Your Business environment

4. The Micro Environment
•Vision, mission and objectives
•Leadership
•Human Resource
•Resources
•Operation

5. The Micro Environment
Product/Service
What am I going to do, to take this
product/service to the customer?

6. The Micro Environment
What’s your operation system?
•Resources
•Capital
Working
your
resources
This is what you sell

7. The Market Environment
•Target Market
•Branding
•Competition
•Sales
•Pricing
•Public Relation

8. The Market Environment

9. The Market Environment
Four Steps to correct pricing
1. Mark-up pricing
•Cost + your fee
2. Vendor Pricing
•Manufacturers recommended price
3. Competitive pricing
•Compare your prices to your competition – not too low
not to high
4. Psychological Pricing
•Understand the barriers in your clients mind

10. The Market Environment
Measure your productivity
0
Pr
od
uc
ti v
ity
Sales
Top Achievement
Performance
Break even: when cost = profit
Resources

11. The Market Environment
Measure your productivity
0

12. The Macro Environment
•Economics
•Technology
•Politics
•International environment
•Physical environment

13. The Macro Environment
Your economic system
Production
Your
Operations
Labour
Products
Your
needs
and
Your
Business
Consumptio
n
Your home

14. Thank YOU!!!