Ikea Presentation

1. “Love your home”
Elise Barry, Alex Nagri, Duc Nguyen, Matt Bruno, Cassidy Geisler

2. Outcomes and Goals
● Affordable well designed home furnishing products at
low prices
● Target Market = as many people as possible
● Keep prices low and affordable
● Internet expansion
● Maintaining an attractive website
● Continuing to globalize
● Offer a unique retail experience
● Main Focus; value and creation

3. Obstacles Faced
● Keeping up with Competition
● Economy
● Being able to maintain the franchise
● Maintaining a close relationship with
manufacturers
● Have an effective online business
● Having well trained managers and employees
● Size of global business

4. Categorizing the Obstacles
● Can be controlled:
o Website
o Locations
o Employees
● Cannot be controlled:
o Competition
o Economy
● Cannot be controlled, Can be influenced:
o Relationship with manufacturers
o Prices

5. Stakeholders
Low Interest, High Power
DISTRIBUTOR
High Interest, High Power
INVESTORS
Low Interest, Low Power
EMPLOYEES
High Interest, Low Power
CUSTOMERS

6. Business Strategies

7. Problems and Solutions
● Find another key source for wood supply
that is low-cost to replace current materials.
● Find a new day to day operation chairperson
that can maintain the company.
● Expansion of Global Business; between
employees and management.