We plan it & You live it
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My product presentation at Product School. Context: I act as the PM of TripAdvisor and propose a new idea to multiple stake holders of the company.
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We plan it & You live it
- 1. WE PLAN IT & YOU LIVE IT Aarthee Janar The world’s largest travel site. Know better. Book better. Go better
- 2. EARNINGS Stock lost 38% in past 12 months Note: Nov 2017 article. As of today TRIP is $55 compared to $30 still half compared to all time high 110
- 3. HOW DO WE MAKE MONEY TODAY Booking fees Display based Advertising Cost per Click Subscription based Advertising
- 4. CAN WE MAKE MORE MONEY ? • 7.6 Trillion US Dollars in year 2016 and it is exponentially increasing every year • Expedia Group makes 10B, Airbnb makes 2.6B compared to 1.5B we make • We want to transition from travel review to travel booking site • We have a deal with SnapChat that allows users to book hotels with a tap • Are we new to the market ?
- 5. COMPETITION Review/ Booking/ Price compare Flight Rental Car Hotel Vacation Rental Restaurants Cruise Attraction Experiences Bundle Package Trip Advisor Yes No Yes Yes Yes No Yes Yes No Airbnb No No No Yes No No No Yes No Expedia Yes Yes Yes Yes No Yes No Yes Yes Priceline Yes Yes Yes No No Yes No No Yes Kayak Yes Yes Yes No Yes Yes No No Yes Google flights Yes Yelp Yes Yes Yes Travel & Leisure Yes Yes Yes
- 7. TRIPADVISOR MEDIA GROUP AirfarewatchDog Jet setter viator Bookingbuddy Lafourchette virtual tourist citimaps Niumba cruisecritic One Time familyvacationcritic Seatguru flipkey Smarter travel gateguru Tingo holidaylettings Travelpod holidaywatchdog Tripbod Independant traveller Vacation home rentals
- 8. OPPORTUNITY HYPOTHESIS • Is there a unique opportunity ? Today travelers feel obscurity in terms of planning and budgeting a travel plan. There is no easier/straightforward solution to guarantee a great experience at an unbeatable price.
- 10. CUSTOMER NEEDS A wanderer wants to be able to add flight, hotel accommodation, rental car and things to do and purchase at a single point instead of booking flights through google flights, hotels through hotels.com, rental cars in priceline and things to do in tripadvisor. A traveler wants to inspire and share her knowledge to others. She wants to innovate travel experience. A dreamer wants to enter the dates of a long weekend and a budget he is willing to spending and wants tripadvisor to advise him on a trip and be able to book it with a click
- 11. HOW DO WE BECOME FB AND AMAZON OF TRAVEL TRIPS TO DO TRIPS FEED
- 12. TODAY, WHAT DO WE HAVE • Dashboard with an attempt to personalize the listings • Listings of Hotels, Vacation Rentals, Flights, Restaurants, Things to do • Each entity with its own features and reviews • User Profile with reviews and Badges
- 13. ITERATION Deep dive to Sketches PRD Trello Board GTM Future
- 14. FUTURE “If people are being influenced to vote, trip advisor should influence them to take a trip. “
- 15. QUESTIONS ?
- 16. THANK YOU
- 17. USP • Wikipedia states “TripAdvisor was an early adopter of user-generated content” • Millennials spend 30% (5 hours per day) of time with UGC • Guess who else has user-generated content ? • We want to transition from review to booking site
Editor's Notes
- Dreamer: He is interested in travel but doesn’t plan a trip. Wanderer: : He is a dreamer but takes it further to check out reviews, visits different sites to book different aspects of travel. Traveler: : She is not only a wanderer but also a registered member in TripAdvisor. She gives reviews to listings and answers questions in forum.