1.
NEW WAYS TO BRAINSTORM:
FIND IDEAS FOR YOUR
PRODUCT
KIRTHI VANI
PRODUCT CAMP 2018

2.
AGENDA
• Introductions 5 mins
• Brainstorming Guidelines 5 mins
• Brainstorm session 30 mins
• Q&A 5 mins

3.
BRAINSTORMING GUIDELINES
• Understand the question you are trying to solve
• Know your users
• Examine the data
• Get the right set of people
• Think 10X
• Go for quantity
• Build on other’s ideas
• Defer judgement!

4.
PRODUCT IDEA : BAY AREA TRAVEL APP
Book flights & hotels ReviewsLocal tours &
experiences
Question: How to improve user engagement with the App?
(Assume an App similar to Expedia or Airbnb or TripAdvisor)

5.
INTERVIEW USERS

6.
KNOW YOUR USERS
Adventure Seekers Experience Seekers Family Travelers
I need to enjoy new experiences I need a hassle free travel with
my kids
I need to do at least one sports
activity

7.
EXAMINE THE DATA
• User data
• Engagement – MAU, DAU, User Retention
• Session logs
• Customer Support logs

8.
BEGIN BRAINSTORMING SESSION