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What Does Gender Have To Do With It:
The Inherent Biases Of The Video Game Industry
Aaron Williams
Who Plays?
• The population
• Why should we care
Brief History of Video Games
• Original sports game format
• Non-gender bias
• Family marketed
Video Games Crash 1983
• Reasons
• Immediate impact
The Beginning
• The Toy Section and Marketing
• Why males?
Damsels in Distress
• Roles in video games
• Classic examples and why
• (e.g. Mario, Dragon’s Lair, etc)
Hyper-sexualization
• Reasons
• Examples
• Prevalence in gaming history
“Strong Female Characters”
• Acclaimed characters examples
• (e.g. Lara Croft, Samus Aran)
• Why they still fail to fix the problem
Developers are trying
• Recent progression in gender portrayal
• Casual games
Video (Examples)
Conclusions
• How we can fix gender representation
• How it can help the industry ( Critically,
economically, etc.)

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What does gender have to do with it