1.
S W O T

2.
STARBUCKS
STARBUCKS is an American coffee company and coffeehouse
chain. STARBUCKS was founded in Seattle Washington in 1971.
As of early 2019, the company operates over 30,000 locations
worldwide.

3.
Strong Brand Recognition
STRENGTH

4.
THE MOST RECOGNIZED COFFEE BRAND IN THE WORLD
Premium Coffee, Premium
Brand
Consistent With Overall
Strategy

5.
Clients Love The Atmosphere In
Starbucks
STRENGTH

6.
FREE Wi-Fi
Clients Love The Atmosphere In Starbucks

7.
Starbucks is present all over the
world
STRENGTHS

8.
CLIENTS CAN FIND STARBUCKS EVEN WHEN TRAVELLING
OVERSEAS
STARBUCKS
STARBUCKS
STARBUCKS
STARBUCKS
STARBUCKS
YOUR HEADING

9.
D Great Supply Chain
Management
STRENGTH

10.
Great Supply Chain Process
Great coffee
Consistent with
differentiation strategy

11.
Product is not customized in local
tastes
A
WEAKNESSES

12.
Product is not customized in local tastes

13.
Not Easily Affordable in all countries
WEAKNESSES

14.
High Employee Turnover
WEAKNESSES

15.
High Employee Turnover

16.
Easy Access to New Countries
OPPORTUNITIES

17.
CLIENTS CAN FIND STARBUCKS EVEN WHEN TRAVELLING
OVERSEAS

18.
Agreement With Movie Producers
OPPORTUNITIES

19.
Saturation of the US Market
THREATS
Healthier lifestyle trends

20.
S W O T
 Strong Brand
Recognition
 Clients love the
atmosphere in
Starbucks
 Starbucks is present all
over the world
 Great Supply Chain
Management
 Product is not
customized to local
tastes
 Not easily affordable in
all countries
 High employee turnover
 Easy access to new
countries
 Agreements with movie
producers
 Saturation of the US
market
 Healthier lifestyle
trends

21.
Branding Strategies
Marketing Strategies
Innovation
Product Development
Pricing Strategies
Recommendations