How to protect your company's brand from employees on social media

1. Employees on
Social Media
PROTECTING YOUR COMPANY'S BRAND

2. You work hard to protect your company's image in all public facing
communications.
It’s especially important in an era where we spend our lives and get our
information from the internet. Most likely, your marketing initiatives have
large and recurring dollar spends for social media campaigns to reach
your prospects.
Protecting Your Company’s Brand

3. Your employees may speak about
your company on social media in a
HAPHAZARD WAY. This could range
from talking about your company in
a way that is INCONSISTENT WITH
YOUR BRANDING to COMPLAINING
ABOUT BOSSES OR CO-WORKERS.

4. The former COMPROMISES YOUR MARKETING SPEND while the latter
UNDERMINES YOUR LEADERSHIP AND COMPANY MORALE.

5. A good start to avoid these pitfalls is to make sure that your
EMPLOYEE HANDBOOK contains a clear statement of your social
media policy.
Your policy should explain what they CAN AND CANNOT SAY
about the company and what the PENALTY is for such comments.
While employees often rely upon their "understanding" of their
First Amendment rights, it is imperative that they understand
that protecting your business brand is a COMPANY'S RIGHT.

6. Key Takeaways:
Every company must have an employee handbook updated at least
every two years.
Make sure that your social media policy explains the parameters of
what can and cannot be said on social media about the company.
It should have a clearly defined discipline structure that explains
the serious nature of policy violations
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7. Key Takeaways:
Employees should be trained on and have the opportunity to ask
questions about the social media policy, including a discussion
about the applicability of the First Amendment in such instances.
Your marketing and leadership team should educate all employees
about the types of posts that would affect the company’s branding
and marketing initiatives.
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8. Learn More
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AYESHA HAMILTON: (215) 738-0222