Mock Flyer for Sharon\'s Walk 2010 for Fun107

1. SHARON’S WALK
Presented by: Elisa Scarsella & Ashley Vandiver

2. Breast Cancer Facts
 Women in the U.S. have a 1 in 8 lifetime
chance of developing invasive breast cancer
 1 in 33 chance of breast cancer causing their
death.
 According to the American Cancer Society,
approximately 40,000 women die from breast
cancer annually

6. Fun107 Biography
 Fairhaven, MA
 Rhythmic Top 40
Station
 Serves the New
Bedford- Fall River
Market
 Known for live
broadcasts at local
businesses

7. Sharon’s Biography
 Sharon returned to the FUN 107 morning show in 2001 after
leaving for several years to work in television.
 A native of New Bedford, Massachusetts, Sharon graduated with
honors from Bridgewater State College with a degree in Speech
Communication and a concentration in radio and television
production.
 Her broadcasting career began at WPEP-AM in Taunton. Sharon
has worked in radio in Boston, Providence and Orlando.
 Her television career includes working as a news anchor for ABC 6
in Providence, RI. While at ABC 6 Sharon also covered major news
events in and around Southern New England.
 Sharon has also anchored and produced, Southcoast Hospital’s
“Your Health Matters.” A television series which aired throughout
Bristol County Massachusetts.
 In November of 2001 Sharon left the bright lights of television
behind to reunite with JR. Together they hosted the most
listened to FM morning radio show in southeastern,
Massachusetts.

8. Sharon’s Biography
 Was a Co-host of “JR &
Sharon Morning Show”
 Passed away in Sept. of
complications from a
heart attack
 Mother passed away in
2002 from breast cancer
 Sharon was planning a
walk for breast cancer
awareness.

9. Sharon’s Walk
 Fun107 is teaming up with the
American Cancer Society.
 This is a walk for breast cancer
awareness in the memory of
Sharon and her mother Elaine.
 April 25th, 2010

10. Target Audience
 Women aged 18-60
 Current Breast Cancer Patients & Survivors
 Affected Families
 Fun107 Listeners

11. Timeline
 November 2009: Start  February 2010: Hold a fitness
advertising on-air at WHFN event at Fairhaven, New
and on the website about the Bedford, Dartmouth, and
walk in honor of Sharon Durfee High Schools with local
Fogaren. gym trainers donating their
time by leading the exercises.
 December 2009:. Bring Have healthy snacks available
advertisement brochures to from local retailers that
various events the radio station advertise with Fun 107FM.
attends. Start involving radio
station interns and local  March 2010: Continue
volunteers to help in the advertising on-air and on
distribution of information website. Continue bringing
advertisement brochures to
 January 2010: Start a fitness various events the radio station
track on-line for people to attends
follow to get in-shape for the
walk. We will also begin leaving  April 2010: Walk takes place on
posters and brochures at the 25th
businesses that Sharon once
advertized for.

12. PR Tactics
 Newspapers
 Flyers
 PSAs
 Social Networks
 Live Broadcasts
 Fitness Events

13. Flyers

14. PSA
 This is an example of a
PSA that would run
during the shows on
Fun107.
 This one is by Larry
Soares whom worked
closely with Sharon
during the Morning
Show.

15. Brochure

16. Budget
Flyers $200.00
Brochures $200.00
Radio Spots (done by FUN 107 personalities for free) $00.00
Newspaper Ads (Standard Times, Taunton Gazette, Herald
News) $1,000.00
Water for walkers & volunteers $400.00
T-shirts for walkers & volunteers (200) $2500.00
Est. $4,300.00

17. Contingency Crisis Plan
 In the case of rain or extreme weather
 New Bedford Regional Vocational High School
 Fun107 Personnel will decide on location by
midnight prior to the walk
 Announcements will be made on:
 107.1FM and FUN107.com
 Signs at Paul Walsh Field Directing walkers to go to the
new location

18. Evaluation
 Radio Ratings
 At the End of Each Month
 Walk Outcome
 How Many People Actually Showed
 Money Raised