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Multisite reporting all your data in one click
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AGENDA
3
› Go from global to detailed data in a glimpse of an eye
› quick answers to business questions
› Our solutions to meet your challenges
› Live demo
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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
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A COMPLETE VISION
Sub-
section
Site
Galaxy of
sites
Monitor the entire value chain
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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
› “It takes in average 6,5 Digital touch points (devices and websites)
before booking a trip, with up to 38 websites visits being recorded”*
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MULTIPLE INTERACTIONS
* PhoCusWright survey, 2014
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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
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FIGURES IN CONSTANT EVOLUTION
(jan – may) 2014
(jan – may) 2015
24 sites
27 sites
13 applications 8 mobile sites
14 applications 9 mobile sites
+11% in number
(web and mobile sites
& applications)
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MULTI-SITES REPORTING
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GOALS
Faster access to your key indicators
Holistic vision of your data
Reliable, aggregated data
No additional tagging, 0 setup
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OUR SOLUTION
A powerful and intuitive interface, to manipulate and
correlate data, with the integration of custom indicators to
enjoy the advantages of AT Internet’s API
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DATA QUERY
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EXAMPLE 1: GLOBAL REPORTING
Context: International group, with worldwide online presence
Objective: Gather traffic data for all websites to have a global vision of
the performances in 1 report
Corporate website declined in 5 languages
.en .fr .es .de .it
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EXAMPLE 1: GLOBAL REPORTING
› Step 1: Go to Multi-site dedicated workspace
› Step 2: Select the report you wish to retrieve
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HOW TO?
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EXAMPLE 1: GLOBAL REPORTING
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HOW TO?
› Standard,
conventional
indicators for a
multi-site follow-up
at once
› Only 1 API calls for
all your sites
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EXAMPLE 1: REPORTING GLOBAL
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BENEFITS
The steering committee has instant access to the global
performances of the corporate website
30%
26%
14%
19%
11%
VISITS
Corporate FR Corporate EN Corporate ES Corporate DE Corporate IT
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EXAMPLE 2: CAMPAIGN CONVERSION
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Context: Online marketing campaign pushed throughout various websites
Objective: Have an aggregated vision of a specific marketing campaign
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EXAMPLE 2: CAMPAIGN CONVERSION
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HOW TO?
Select the template, and retrieve information on the email marketing
campaign:
- Send date,
- Email recipient,
- clicked links,
- Visits, conversions, etc…
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EXAMPLE 2: CAMPAIGN CONVERSION
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HOW TO?
› Check all the websites you wish
to add in your report
› Up to 50 sites
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EXAMPLE 2: CAMPAIGN CONVERSION
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RESULT
18% 8% 15% 22%
Measure the global performances of your campaign,
and go into detail for each one of your website
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EXAMPLE 3: MULTI-DEVICE VIEW
Context: Media website, with a galaxy of websites
Objective: Obtain a holistic vision per devices of traffic part of share
For example:
8 website 6 mobile site
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EXAMPLE 3: MULTI-DEVICE VIEW
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HOW TO?
Select the “Device” Report
Preview the data
And extract the report
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EXAMPLE 3: CROSS DEVICE VISION
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RESULTS
Visits: 265 000
Time spent/page: 66 sec
Pages: 197 000
Entry rate: 74%
Conversion rate: 21%
Bounce rate: 25%
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BEST OF BREED
› Need to maintain a complete, detailed site per site vision
› Complemented by a group, consolidated vision
› To track your KPIs in 1 click
› Without any additional tagging
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OUR SOLUTION
› Less request, less processing, more data!
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DATA QUERY: A NEW APPROACH
Q
› Gain time by requesting data on longer period of times.
› Go from a site-to-site vision to a group vision for a faster access to data.
› Use the Standard Templates to gain time when looking for a standard
analyses.
