1. © AT Internet
18/06/2015
ANALYSING VISITOR BEHAVIOUR
ON FORMS
GET THE MAXIMUM BENEFITS FROM YOUR FORMS
Marine Avenel – Digital Analytics consultant
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2. © AT Internet
AGENDA
› Introduction
› Business examples
› Contact form
› Search form
› Order form
› Error management
› Basic tagging information
› Configuration
› Form analyses in AnalyzerNX
› Form analyses in Data Query
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3. © AT Internet
INTRODUCTION
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MAIN ISSUES AND CHALLENGES

4. © AT Internet
BUSINESS EXAMPLES
ANALYTICS FOR ANY TYPE OF FORM
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5. © AT Internet
CONTACT FORM
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› Learn about your visitors’ offline and online behaviour
› Analyse the visit context

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SEARCH FORM
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› Know the most wanted options
› Cross with marketing campaigns
› Compare the search results with the orders or reservations

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ORDER FORM
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› Analyse your goal page in detail
› Analyse your visitors’ behaviour on the website before they
requested a quote

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ERROR MESSAGES
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› Analyse the most frequent entry errors

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TAGGING AND CONFIGURATION
HOW TO GUARANTEE YOUR DATA QUALITY
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10. © AT Internet
&p=my_confirmation_page&….
&f1=[France]&f2=3&f3=20150618
HOW TO TAG YOUR ONLINE FORMS?
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PAGE CUSTOM VARIABLES
Data sent within the next page hit

11. © AT Internet
CONFIGURATION
› Access the configuration menu:
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DECLARING PAGE CUSTOM VARIABLES

12. © AT Internet
CONFIGURATION
› Add a new page:
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DECLARING PAGE CUSTOM VARIABLES

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CONFIGURATION
› Select your page and add variables:
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DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES
› Text
fi=[PEUGEOT_206]
Results 
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DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES
› ID
fi=2
Reference table:
Results 
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DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES
› Value
fi=12
› Date (yyyymmdd)
fi=20150618
› Duration (in days)
fi=3
› Country (ISO code)
fi=FR
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DECLARING PAGE CUSTOM VARIABLES

17. © AT Internet
FORMS IN ANALYZERNX
GET YOUR RESULTS EASILY AND EXPORT YOUR DATA
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18. © AT Internet
FORMS IN ANALYZERNX
› Access the analysis:
› Select your form:
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19. © AT Internet
FORMS IN ANALYZERNX
› Analyse your data:
› Export
results:
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20. © AT Internet
FORMS IN DATA QUERY
DISCOVER POWERFUL CROSSES
AND EXPORT CUSTOMISED ANALYSES
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21. © AT Internet
FORMS IN DATA QUERY
› Enter your page name to select the page custom variables:
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22. © AT Internet
FORMS IN DATA QUERY
› Create templates that precisely answer your need, by using:
› Crosses between different dimensions
(sources, page views, page position…)
› Filters
› Segments
› Customised metrics
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23. © AT Internet
ANALYSING VISITOR BEHAVIOUR ON FORMS
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GET THE MAXIMUM BENEFITS FROM YOUR FORMS

24. © AT Internet
WWW.ATINTERNET.COM
LET’S TALK DATA!
support@atinternet.com
Marine Avenel