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Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET
AMPLIFYING TESTING
& OPTIMIZATION STRATEGY
WITH D...
Digital Intelligence Solutions
WHERE TO START?01
02
03
DEEPER IMPACTS
LOCAL OPTIMUM
04AT INTERNET
Digital Intelligence Solutions
3
WHERE TO
START?01
Digital Intelligence Solutions
CATEGORY
WORDING
BUTTON
COLOR
IMAGE
SIZE
WHERE TO START ?
Digital Intelligence Solutions
WHERE TO START ?
Digital Intelligence Solutions
IMPROVE
EXPLORE
new potentials
FIX Increase performance by identifying
major inefficiencies...
Digital Intelligence Solutions
LANDING PAGES EFFICENCY
MULTI DEVICE EXPERIENCE
CLICKTHROUGH RATE
CART ABANDONMENT
EXIT PAG...
Digital Intelligence Solutions
WHERE TO START ?
PRIORITIZE
1 DIAGNOSE
2 PRIORITIZE
3 A/B TEST
4 AMPLIFY RESULTS
Digital Intelligence Solutions
9
WHERE TO START ?
PRIORITIZE
Potential
Source: http://www.widerfunnel.com/about/conversion...
Digital Intelligence Solutions
1
0
DEEPER
IMPACTS02
Digital Intelligence Solutions
Rudyard Kipling
Failure and Success:
treat those two impostors
just the same”
PHILOSOPHICAL...
Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN &
SIDE EFFECTS
Cannibalization
Real Gain
BUTTERFLY EFFECT
GET THE
...
Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS
Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS
Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS
+13,8%+2,6%
Digital Intelligence Solutions
1
6
LOCAL
OPTIMUM03
Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS
BREAK THE
LAW
AVERAGES
OF
Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS
Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS
Prospect/
Client
Product
category
Geographical
position
...
Digital Intelligence Solutions
GENDER AGE EDUCAT
ION FAMILY PAGE VIEWS
SEGMENTATION
MAXIMIZE THE RESULTSAGEREVENUEEDUCATIO...
Digital Intelligence SolutionsDigital Intelligence Solutions
SEGMENTATION
MAXIMIZE THE RESULTS
Week+ 1 Week +2 Week+3 Week...
Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET
THE COMPANY04
THE COMPANY
FORRESTER WAVE
THE COMPANY
KEY FIGURES
Years experience in digital analytics
Customers from all sectors
Sites measured
Awards won
Europea...
THE COMPANY
WORLDWIDE PRESENCE
26
AT INTERNET
CERTIFICATIONS
Digital Intelligence Solutions
AT INTERNET
DATA DEMOCRATIZATION
Digital Intelligence Solutions
WWW.ATINTERNET.COM
THANK YOU!
SAMIA.ABARA@ATINTERNET.COM
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Amplifying testing and optimization strategy

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Presentation on testing and digital analytics by Samia Abara, Product Manager for AT Internet, during the Optimizely Experience 2015 in Amsterdam.

Published in: Data & Analytics
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Amplifying testing and optimization strategy

  1. 1. Digital Intelligence SolutionsDigital Intelligence Solutions AT INTERNET AMPLIFYING TESTING & OPTIMIZATION STRATEGY WITH DIGITAL ANALYTICS
  2. 2. Digital Intelligence Solutions WHERE TO START?01 02 03 DEEPER IMPACTS LOCAL OPTIMUM 04AT INTERNET
  3. 3. Digital Intelligence Solutions 3 WHERE TO START?01
  4. 4. Digital Intelligence Solutions CATEGORY WORDING BUTTON COLOR IMAGE SIZE WHERE TO START ?
  5. 5. Digital Intelligence Solutions WHERE TO START ?
  6. 6. Digital Intelligence Solutions IMPROVE EXPLORE new potentials FIX Increase performance by identifying major inefficiencies (traffic loss, errors, high bounce rate, reloads, research without results, etc.) WHERE TO START ? OPTIMIZATION OPPORTUNITIES – 3 LEVELS Elevate the overall performance by improving the performance of each critical action on the site (product research, subscription process, etc.)
  7. 7. Digital Intelligence Solutions LANDING PAGES EFFICENCY MULTI DEVICE EXPERIENCE CLICKTHROUGH RATE CART ABANDONMENT EXIT PAGES FUNNEL EFFICIENCY WHERE TO START ? QUICK STARTERS / QUICK WINS
  8. 8. Digital Intelligence Solutions WHERE TO START ? PRIORITIZE 1 DIAGNOSE 2 PRIORITIZE 3 A/B TEST 4 AMPLIFY RESULTS
  9. 9. Digital Intelligence Solutions 9 WHERE TO START ? PRIORITIZE Potential Source: http://www.widerfunnel.com/about/conversion-optimization/ Cost
  10. 10. Digital Intelligence Solutions 1 0 DEEPER IMPACTS02
  11. 11. Digital Intelligence Solutions Rudyard Kipling Failure and Success: treat those two impostors just the same” PHILOSOPHICAL BREAK
  12. 12. Digital Intelligence Solutions DEEPER IMPACTS REAL GAIN & SIDE EFFECTS Cannibalization Real Gain BUTTERFLY EFFECT GET THE BIG PICTURE
  13. 13. Digital Intelligence Solutions DEEPER IMPACTS REAL GAIN & SIDE EFFECTS
  14. 14. Digital Intelligence Solutions DEEPER IMPACTS REAL GAIN & SIDE EFFECTS
  15. 15. Digital Intelligence Solutions DEEPER IMPACTS REAL GAIN & SIDE EFFECTS +13,8%+2,6%
  16. 16. Digital Intelligence Solutions 1 6 LOCAL OPTIMUM03
  17. 17. Digital Intelligence Solutions LOCAL OPTIMUM MAXIMIZE THE RESULTS BREAK THE LAW AVERAGES OF
  18. 18. Digital Intelligence Solutions LOCAL OPTIMUM MAXIMIZE THE RESULTS
  19. 19. Digital Intelligence Solutions LOCAL OPTIMUM MAXIMIZE THE RESULTS Prospect/ Client Product category Geographical position Paths & behaviours Special Offers Price Range Product Socio demographic
  20. 20. Digital Intelligence Solutions GENDER AGE EDUCAT ION FAMILY PAGE VIEWS SEGMENTATION MAXIMIZE THE RESULTSAGEREVENUEEDUCATIONFAMILYGENDER GENDER AGE EDUCATION FAMILY PAGE VIEWS Prospect/ Client Product category Geographical position Paths & behaviours Special Offers Price Range Product
  21. 21. Digital Intelligence SolutionsDigital Intelligence Solutions SEGMENTATION MAXIMIZE THE RESULTS Week+ 1 Week +2 Week+3 Week+4 Week+5 Week+6 Week +7 Week+8 30/09/2014 22% 6% 6% 6% 6% 6% 6% 6% 07/10/2014 31% 22% 15% 15% 14% 12% 10% 01/10/2014 34% 20% 15% 13% 12% 12% 08/10/2014 49% 31% 30% 30% 27% 15/10/2014 57% 49% 45% 41% 22/10/2014 59% 51% 49% 29/10/2014 75% 58% 05/11/2014 80%
  22. 22. Digital Intelligence SolutionsDigital Intelligence Solutions AT INTERNET THE COMPANY04
  23. 23. THE COMPANY FORRESTER WAVE
  24. 24. THE COMPANY KEY FIGURES Years experience in digital analytics Customers from all sectors Sites measured Awards won European certifications Server calls processed monthly Customer support satisfaction rate 18 3,800+ 400,000+ 11 6 100B+ 96%
  25. 25. THE COMPANY WORLDWIDE PRESENCE
  26. 26. 26 AT INTERNET CERTIFICATIONS
  27. 27. Digital Intelligence Solutions AT INTERNET DATA DEMOCRATIZATION
  28. 28. Digital Intelligence Solutions WWW.ATINTERNET.COM THANK YOU! SAMIA.ABARA@ATINTERNET.COM

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