PPT on Haldiram's Strategic Management, its founder Ganga Bishan Agarwal (Haldiram ji), timeline, history, vision, mission, customer segment, manufacturing plants, brands like prabhuji, bikaji, bikanerwala, and the product portfolio. BCG Matrix of products of Haldiram's with original review proofs, segregated into 4 categories of Star Products, Cash cow products, Question Marks, and Dog Products. Information of Haldiram's Company with its plants, brands like bikaner, bikaji, prabhuji, etc.

1. STRATEGIC MANAGEMENT
Case study of Haldiram’s

2. I N T R O D U C T I O N
STRATEGIC MANAGEMENT
 Haldiram’s is an Indian
multinational sweet, snacks, and
restaurant company headquartered
in Nagpur, Maharashtra.
 The company has manufacturing
plants in a wide variety of locations
such as Nagpur, New Delhi,
Gurgaon, Hooghly, Rudrapur, and
Noida. 2

3. 3
F O U N D E D I N
H I S T O R Y
Ganga Bishan Agarwal
(Haldiram Ji)
Bikaner, Rajasthan, India
(1937; 85 years ago)
 The story of the brand dates back to
1937 to a town called Bikaner in
Rajasthan where Haldiram’s was a small
snack shop owned by Ganga bishanji
Agarwal, known as Haldiram Agarwal.
 Haldiram is a leading brand in the savory
snacks segment, with 31% market share
in traditional snacks in India.
STRATEGIC MANAGEMENT
The founder of Haldiram’s
https://m.facebook.com/LiveHistoryIndia/photos/a.1693168074306608/2900288916927845/

4. 1937 1982 1991 1997 2001
T I M E L I N E
4
STRATEGIC MANAGEMENT
 Started exports
under Haldiram’s
international
 Presence in USA,
Canada, Middle
East Africa,
Afghanistan,
Australia, New
Zealand &
Malaysia.
Split into 3 units:
Haldiram’s
(Delhi)
Haldiram’s
Prabhuji
(Kolkata)
Haldiram’s
Nagpur
(Nagpur)
1st Shop
in
Bikaner.
1st Shop
in Delhi.
Largest
manufacturing
plant for
Namkeen’s in
Nagpur.

5. STRATEGIC MANAGEMENT 5
 Haldiram's products are available in more than 80 countries.
Currently, the group owns and operates 50 outlets – both restaurants and retail
outlets – in 11 cities in five states across North India.
 For the financial year 2015-16, Haldiram's reported an annual retail turnover of Rs
537.29 crore.
 As on March 13, 2016, it had a total retail area of 3,03,627 sq.
 Today, they have a widespread network of 1000 distributors in India, with Haldiram
Products being available in more than 7 million outlets.
Official website of Haldiram’s company https://www.haldirams.com/
M O R E A B O U T H A L D I R A M ’ S

6. STRATEGIC MANAGEMENT 6
Haldiram's with its myriad sub-brands caters to the average (middle-class)
Indian as their primary target customer group.
This customer group possesses sophisticated tastes along with price
sensitivity.
Their revenue comes largely from packaged products — which include
namkeens, sweets, and ready-to-eat snacks.
C U S TO M E R S E G M E N T

7. 7

8. V I S I O N
 Be the trend setter in the field of Healthy and tasty eating to achieve a
sustainable growth this will bring about an overall upliftment of the
organization, its people and society.
STRATEGIC
MANAGEMENT
8
STRATEGIC MANAGEMENT

9. M I S S I O N
 Review, Recreate and Rediscover the trend of Healthy Eating and
Innovate and Invent fresh new methods to nourish and delight everyone
we serve.
STRATEGIC
MANAGEMENT
9
STRATEGIC MANAGEMENT

10. 10
STRATEGIC MANAGEMENT
B C G M AT R I X
BCG Matrix is a portfolio planning
model is used to analyze the products
in the business's portfolio according
to their growth and relative market
share. The model is based on the
observation that a company's
business units are classified.

11. S TA R P R O D U C T S -
N A M K E E N S
Moong Dal
STRATEGIC
MANAGEMENT
11
Bhujia Navrattan
STRATEGIC MANAGEMENT

12. Q U E S T I O N M A R K S
Desi Wraps
STRATEGIC
MANAGEMENT
12
Assorted Peda Onion Bhaji
STRATEGIC MANAGEMENT

13. C A S H C O W S
Dry Fruits
STRATEGIC
MANAGEMENT
13
Bhel Peanuts
STRATEGIC MANAGEMENT

14. D O G S
Murukku
STRATEGIC
MANAGEMENT
14
Mexilla
STRATEGIC MANAGEMENT

15. 15
Haldiram’s has become one of the famous International brands with annual revenue
of Rs 7,130 crores, selling its products globally.
It became possible only because Haldiram’s have stuck to quality, hygiene, and
tradition.
They make their products using pure, fresh, and choicest ingredients, in the most
immaculate amounts, keeping, simultaneously, with the methods by which they
have been prepared for generations.
C O N C L U S I O N
STRATEGIC MANAGEMENT

16. 16
https://www.scribd.com/doc/216686905/Haldiram
https://www.slideshare.net/VinishSharma3/haldirams-204703141
https://www.haldirams.com/
B I B L I O G R A P H Y
STRATEGIC MANAGEMENT