Freeman Asbpe

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Freeman Asbpe

  1. 1. B2B publication editors and Second Life A match made in virtual heaven.
  2. 2. First, what is Second Life all about? It’s a platform, not a game. But it has a game aspect to it.
  3. 3. There’s little convergence between what is being sought by “residents” and what is being sought by the business community. But that’s not the problem critics say it is.
  4. 4. Why SL is important to B2B publication editors <ul><li>The companies you cover are migrating to the platform in a big way </li></ul><ul><li>You can add value to your readers by leveraging the platform yourself </li></ul>
  5. 5. The companies you cover are… <ul><li>Linking to the 3-D virtual environment directly from their Web site </li></ul><ul><li>Ignoring the game aspect of SL, and thereby making the platform an adjunct to their public presence </li></ul><ul><li>Opening up enormous possibilities for communication </li></ul>
  6. 6. How? By … <ul><li>Showcasing products and services (Coldwell Banker’s virtual tours) </li></ul><ul><li>Hosting meetings (AssociationWork’s virtual meetings) </li></ul><ul><li>Hosting interactive events ( Books for Soldiers’ virtual reunions) </li></ul>
  7. 7. Add value by leveraging the platform yourself by hosting… <ul><li>How-tos </li></ul><ul><li>New product showcases </li></ul><ul><li>Interactive forums </li></ul><ul><li>Each of these provides you with content and visuals for magazine features with lots of Wow! factor </li></ul>
  8. 8. Hypothetical Building Magazine feature <ul><li>Installation of different types of roofing material </li></ul><ul><li>One house, half a dozen types of roofing material, one interactive program </li></ul>
  9. 9. Why being SL literate is increasingly important <ul><li>Teenagers are big on virtual worlds and will bring them to the business world whether you like it or not </li></ul><ul><li>The 3-D virtual platform represents a genuine leap in technology that creates new types of ways to engage with your members </li></ul>
  10. 10. Thank you! <ul><li>Robert Freedman, author, How to Make Real Money in Second Life (McGraw-Hill: 2007) </li></ul><ul><li>Available at amazon.com , barnesandnoble.com , borders.com , olssons.com , powells.com , target.com , and booksamillion.com </li></ul>

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