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How Companies Are Using The Second Life Virtual


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Presenting successful business case studies, this paper will set out to prove that this technology is the way of the future. Although seemingly overwhelming, it is ultimately a beneficial choice for businesses to be competitive through the technological progression of virtual business models as provided in Second Life.

Published in: Education, Technology, Business
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How Companies Are Using The Second Life Virtual

  1. 1. How Companies Are Using the Second Life Virtual World Mallory K. Pichardo Shiang-Kwei Wang Master of Science in Instructional Technology
  2. 2. Why SL? <ul><li>To lure digital natives </li></ul><ul><li>Using and creating the most convenient and technologically advanced way to achieve their business goals </li></ul><ul><li>SL activities range from training exercises to meeting spaces for remote workers </li></ul><ul><li>To attract more customers </li></ul><ul><li>To establish brand </li></ul><ul><li>To reduce training cost </li></ul><ul><li>To reduce meeting cost </li></ul>
  3. 3. Case Study 1: Cisco Systems, Inc. <ul><li>Cisco hardware, software, and service </li></ul><ul><li>With more than 63,000 employees world wide </li></ul><ul><li>Joined Second Life for business-to-business customer communication </li></ul><ul><li>Group meetings </li></ul><ul><li>Customer education </li></ul><ul><li>Customer training </li></ul><ul><li>Product demos </li></ul>
  4. 4. Employees feel… <ul><li>The real value of Second Life for Cisco is the opportunity for spontaneous customer interaction” (Wagner, 2007) </li></ul><ul><li>More interaction with the in-world inhabitants than with real world customers </li></ul><ul><li>Closer to each other in the virtual world than in the real world </li></ul>
  5. 5. Case Study 2: Clear Ink & Autodesk Inc. <ul><li>A company that assists other companies </li></ul><ul><li>An agency that creates online experiences designed to reach customers in a targeted, cost-effective, and measurable way </li></ul><ul><li>To assist other companies in building their land to increase business flow </li></ul>
  6. 6. Works with Autodesk <ul><li>Help Autodesk to find a way to direct SL potential customers to certain products </li></ul><ul><li>Introduce SL to FL attendees of an annual Autodesk networking event </li></ul><ul><li>Create Autodesk Island that encompassed areas for meetings, a multimedia complex, and demonstration areas </li></ul><ul><li>Provide tools and enable Autodesk architects, designers and builders collaboratively design and build the land </li></ul>
  7. 7. Case Study 3: Kelly Services <ul><li>A Global Staffing Solutions Provider (temporary staffing services, outsourcing, vendor on site and full time placement) </li></ul>Avatars participate in a range of job-scenario activities Tracking participants to keep in touch with avatars
  8. 8. Ideas to use SL <ul><li>Offers real-time communication: CNet has reporters embedded full-time in the virtual realm. </li></ul><ul><li>Marketing: Ben Folds performed his new album at Media Island developed by Sony BMG. </li></ul><ul><li>Provide scenarios, meetings and events in ways that emulate real life as much as possible: holding charity fund-raisers; selling virtual helicopters; operating dance clubs </li></ul>
  9. 9. <ul><li>Provide customer service </li></ul><ul><li>Demo products </li></ul><ul><li>Earning profit: Set up shops to sell digital as well as real world versions of their products </li></ul><ul><li>Collaboration: I.B.M. and Intel, have used Second Life for meetings, product development and designing simulated services. </li></ul>
  10. 10. Cash? <ul><li>400 Linden dollars = $1 </li></ul><ul><li>A typical article of clothing (e.g a shirt) cost around 200 Linden dollars </li></ul><ul><li>Second Life’s Web site tracks how much money changes hands each day </li></ul><ul><li>It recently reached as much as $500,000 a day and is growing as much as 15 percent a month </li></ul>
  11. 11. Start a business in SL <ul><li>In Second Life, a company could buy an “island” for a one-time fee of $1,250 and a monthly rate of $195 a month </li></ul><ul><li>Company then needs to hire some computer programmers to create objects such as digital cars that people “in world” could actually drive </li></ul>
  12. 12. Issues <ul><li>Should virtual assets be taxed? </li></ul><ul><li>FL copyright being violated in the SL </li></ul><ul><li>Exposed employees to insecure environment </li></ul><ul><li>Maintain an island </li></ul><ul><li>If you build it, will they come? </li></ul><ul><li>Employee training </li></ul><ul><li>Unregulated and unmonitored stock exchanges and banks in SL </li></ul>