Working and Learning in Virtual Worlds - Day 1


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Introduction to the concept of virtual worlds for business and work. Delivered as part of PULV Intl. Week.

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  • Working and Learning in Virtual Worlds - Day 1

    1. 1. WORKING AND LEARNING IN VIRTUAL WORLDS William Barnett, Ph.D. Entergy Endowed Professor of CIS College of Business Administration, University of Louisiana at Monroe
    2. 2. What’s this Seminar About Seminar Description: The focus of this interactive seminar is to provide students with a conceptual foundation and practical insights into the business value of Virtual Worlds as a platform for online community building, work team collaboration, and electronic commerce. Students will examine the evolution of the Internet as a platform for rich social interaction, and the way these steps impact the connections between members of the value chain. Seminar students will tour and discuss the elements of a range of examples of organizational presences deployed in virtual world environments. ( Based upon the availability of computing and presentation resources )
    3. 3. Seminar Objectives <ul><li>Understand the capabilities of various web-based platforms to support communication and collaboration among work team members and with organizational customers. </li></ul><ul><li>Describe the factors that influence the decision to develop and maintain a virtual world community. </li></ul><ul><li>Be familiar with general success factors for operating an organizational presence inside a virtual world. </li></ul><ul><li>Identify and join virtual world communities that support your educational and career interests. </li></ul>
    4. 4. Schedule <ul><li>Introductions </li></ul><ul><li>Defining the Metaverse </li></ul><ul><ul><li>Introduction to the Metaverse </li></ul></ul><ul><ul><li>Virtual Worlds Defined </li></ul></ul><ul><ul><li>Get Your Own Second Life </li></ul></ul><ul><ul><li>Demographics of the Avatar </li></ul></ul><ul><li>Supporting the Organization </li></ul><ul><ul><li>Organizational cost of virtual work </li></ul></ul><ul><ul><li>Overcoming Virtual Distance </li></ul></ul><ul><ul><li>Training in the Virtual World </li></ul></ul><ul><li>Doing Business in the Metaverse </li></ul><ul><ul><li>Planning for Organizational Presence </li></ul></ul><ul><ul><li>Business Models and Marketing in Virtual Worlds </li></ul></ul>
    5. 5. <ul><li>What is the Metaverse? </li></ul><ul><li>What can I do there? </li></ul><ul><li>How do I get in? </li></ul>Defining the Metaverse
    6. 6. Second Life Tour
    7. 7. Working and Living Virtually <ul><li>Cycles and Symbiosis </li></ul><ul><ul><li>IT capabilities enable a Global Economy </li></ul></ul><ul><ul><li>A Global Economy requires IT capabilities </li></ul></ul><ul><li>We have a Global Workday </li></ul><ul><ul><li>Global business forms entail non-stop work </li></ul></ul><ul><ul><li>Internet provides low cost WAN utility </li></ul></ul><ul><li>Rich communication networks are not the sole domain of large corporations and governments anymore </li></ul>
    8. 8. So goes the Web… <ul><li>1 st Generation Internet (Web1.0) </li></ul><ul><ul><li>Non-Interactive </li></ul></ul><ul><ul><li>Document </li></ul></ul><ul><li>2 nd Generation Internet (Web2.0) </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Social Relationship </li></ul></ul><ul><li>Metaverse/Virtual Worlds (Web3D?) </li></ul><ul><ul><li>A new, but maybe not next, type of connectivity </li></ul></ul><ul><ul><li>IMMERSIVE </li></ul></ul><ul><ul><li>Divergence in focus from the Web </li></ul></ul>
    9. 9. The Metaverse “ So Hiro’s not actually here at all. He’s in a computer generated universe that his computer is drawing onto his goggles and pumping into his earphones. In the lingo, this imaginary place is known as the Metaverse.” Neal Stephenson, Snow Crash 1992
    10. 10. Metaverse Scenarios Source: Smart, Cascio, and Paffendorf “Metaverse Roadmap”
    11. 11. Augmented Reality <ul><li>Enhances external world of individual </li></ul><ul><li>Applies </li></ul><ul><ul><li>Location Aware Systems </li></ul></ul><ul><ul><li>Interfaces that process and layer networked information </li></ul></ul><ul><li>See Rainbow’s End for a view extreme AR </li></ul>
    12. 12. LifeBlogging <ul><li>Technologies that record and report the intimate states and life histories of objects and users </li></ul><ul><li>Forms </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Corporate Blogging </li></ul><ul><ul><li>Connect Teams </li></ul></ul><ul><ul><li>Knowledge Management </li></ul></ul><ul><ul><li>Connect to customers </li></ul></ul>
    13. 13. Mirror Worlds <ul><li>Reflections of the physical world </li></ul><ul><li>Geospatial and location aware technologies </li></ul><ul><li>Annotation tools </li></ul><ul><li>Develop Geospecific representations </li></ul>Recognize this place?
    14. 14. Virtual Worlds <ul><li>Virtual Worlds Defined </li></ul><ul><ul><li>Synchronous </li></ul></ul><ul><ul><li>Persistent </li></ul></ul><ul><ul><li>Avatar representation </li></ul></ul><ul><ul><li>Networked computers </li></ul></ul><ul><li>Anything you want or need </li></ul><ul><ul><li>Abstract and Metaphorical </li></ul></ul><ul><ul><ul><li>Geotypical or </li></ul></ul></ul><ul><ul><ul><li>Geospecific </li></ul></ul></ul>
    15. 15. The Nature of Virtual Worlds
    16. 16. Virtual Worlds Growing A Garner Group study says that by 2011, 80% of active internet users will have a presence in some kind of Virtual World. Source:
    17. 17. Cyberpunk goes corporate… <ul><li>“ We believe that online gaming provides a window into the future of organizations and the leadership capabilities necessary to guide enterprises to success.” </li></ul>From: Second Life 20 Lessons by Jeremy Kemp PDF Link:
    18. 18. Interacting in the Virtual World <ul><li>Critical Elements of a Virtual World </li></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Objects </li></ul></ul><ul><ul><li>Avatars </li></ul></ul><ul><li>Life in the Virtual World is experienced through an Avatar </li></ul>
    19. 19. Homework: Get a Second Life <ul><li>Basic membership is FREE at </li></ul><ul><ul><li>Create a Name (first name is freeform, last name is from a list) </li></ul></ul><ul><ul><li>Download a viewer (start with free Second Life viewer) </li></ul></ul><ul><ul><li>Verify system requirements and install </li></ul></ul><ul><li>Explore and socialize </li></ul><ul><ul><li>Go through new avatar orientation in Second Life </li></ul></ul><ul><ul><li>Join PULV Intl Week Group </li></ul></ul><ul><ul><li>Join an interesting club </li></ul></ul><ul><ul><li>Be my (Liam Gunes) friend </li></ul></ul>