2. INTRODUCTION
The case focuses on the growth of air purifier market / in Indian society
regarding increasing effect of pollution & health disease.
Philips air purifier purify the air & removes bacteria & viruses, with the
usage of HEPA filters.
According, toWHO indoor air purifier is 2-5 times more polluted then
the outdoor air.
According to brand Philips, more then the world’s urban area air
pollution is over 2-5 times higher.
Indian air purifier market is expected to grow with CARG( Compound
growth rate) over 48% and 24%, in term of value & volume respectively.
3. HEPA filtration technology is the largest revenue supporter to the Indian
purifier market.
The northern part of India has largest shares ofAir Purifier market( now
& in future too). Due to high level of pollution.
The increased sales of Air Purifier in city dominates the other city and
increase the demand ofAir purifiers.
Air Purifiers purify the small particles which are not visible through our
eyes.
4. REVIEW OF LITERATURE
Pedroletti studied 22 patients of 12-33 years of age with mild to
moderate asthma in a 10 week trial.The device tested provided
laminar airflow of cooled, HEPA filtered air directed to the subjects.
At the end of the 10 week, the treatment group showed
improvement in both the mini-Asthma quality of life.
Stillerman studies the combination of HEPA filtration attached to a
dust mine-proof pillow encasement.They studied 35 with patients
perennial allergic rhinoconjunctivities (75% moderate to severe).
Quality of life scores were recorded weekly using the
Questionnaire. Quality of Life Questionnaire scores found were
significantly better in the active treatment group, especially in
patients with moderate to severe symptoms.
5. OBJECTIVES
To gather baseline data about the Air Purifier in Indian
market.
To explore and reveal how Air Purifier have been positioned
into the luxury essential of good market
To find out different / best purifying technique of air
filtration that is being used to differentiate between various
brands.
To find out the market shares / demand in future in different
regions of India.
6. RESEARCH METHODLOGOGY
Data Collection: Primary and Secondary Data
Research Approach: Survey
Research Instrument: Questionnaire
Contact Method: Online form
Sample Size: 60
SamplingTechnique: Convenience Sampling
11. Response to question whether brands familiarity is the main reason for its
awareness in the Indian market.
Fig:
6
12. Response to “Do you feel HEPA Air
Purifier by Philips can actually reduce
allergens, pollens, dust mites, gases
and order?”
Will you suggest the products of
Philips to others
Fig:7 Fig:
8
14. FINDINGS
88.33% of the respondents are concerned about the air they breathe in.
64% of the respondents are likely to have air purifier in the future
76.67% of the respondents feels that the brand familiarity is the reason of the
awareness in the market.
80% of the respondents believe that HEPA air purifier can actually purify the
air.
71.7% of the respondents are ready to suggest that product of Philips to
others
15. CONCLUSION
With the increasing pollution in India the market of Air Purifier is going
to increase as the demand of air purifier will be increasing.
The market of Philips is very optimistic, Philips air purifier should take
advantage of covid-19 and increase its advertisement campaign and
encourage more number of people to buy air purifier.
Philips air purifier should also think of considering tapping into the
lower price segment and tab into introducing mini air purifier with lower
cost.
