This report summarizes a study conducted on customer preferences for agro and health care products sold by Influx Private Limited. A survey was administered to 100 respondents in Surat, India. Key findings include: 55% of respondents preferred Influx products; 60% used Agrotech products; websites were the most common source of product information. Influx received high ratings for nutrition and slimming products. The report concludes that customers are increasingly health conscious and prefer herbal/organic products, especially in powder form. It recommends that Influx improve advertising, delivery, and promotion activities.

1. A
SUMMER INTERNSHIP PROJECT REPORT
ON
“A STUDY ON CUSTOMER’S PREFERENCE TOWARDS AGRO & HEALTH CARE PRODUCTS AT INFLUX PVT.
LTD.”
Conducted on behalf of
INFLUX PVT. LTD.
A Project Report submitted in partial fulfillment of the requirements
For the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
TO
GUJARAT TECHNOLOGICAL UNIVERSITY (GTU)
Submitted By
MEHUL P PATEL
M.B.A-II (2013-2015)
ENROLLMENT No.137550592060

2. INDUSTRY PROFILE
Ayurvedic is India’s traditional, natural system of medicine that has been
practiced for more than 5,000 years.
There are Company as follows:
1. Dabur
2. Baidyanath
3. Zandu
4. Himalaya
5. Emami
6. Amul
7. GSFC
8. GNFC
9. Sumul

3. COMPANY PROFILE
The group is founded by its CMD, Mr. Shivaaji Chamkire. A
visionary, Mr. Chamkire is a perfectionist and is known for his
innovations.
Influx Group is one of the fastest growing groups in India with six
companies spanning across multiple lines of business – Health &
Wellness, Retail, IT, Marketing, Entertainment, Advertising & Brand
Promotion, Insurance, Fulfillment and Education.
It has developed strong corporate governance model based on the
core values of excellence, knowledge, care, integrity & teamwork.
Presently, Influx is present in 22 States, and the company has a base
of more than 5 lakhs satisfied customers across the country.

4. Bond, Thilmany, Keeling (2007)
Teisl, Bockstael, and Levy (2001)
Bourn and Prescott, 2002)
Goldman and Clancy (1991)

5. Research methodology
Problem Statement:-
“A Study on Customer’s preference towards Agro & Health care Products at Influx Pvt.
Ltd.”
Objectives of the Study:-
To know the customer preference towards Argi & Health care Products.
To know the customer response towards agri & health care products.
To know the level of awareness among respondents for Influx Pvt. Ltd.
Hypothesis:-
H0: More than 60% respondents prefer Influx.
H1: Less than 60% respondents prefer Influx.
H0: customer satisfaction is independent of the company.
H1: customer satisfaction is dependent of the company

6. CONTINUE
Research Design:-
Here, in this research there is descriptive research design use.
Sources of Data:-
Here, the researcher using the primary data as well as secondary data.
Data Collection Method:-
Here, the researcher using the survey method in the research.
Population:-
Here, researcher research in limited area. So researcher research in whole
Surat city only.
Sampling Method:-
In which the non probability convenience sampling method is used.
Data Collection Instrument:-
Here, researcher collects the data with the help of instrument like
questionnaire.
Sample Size: -
100 Respondents

7. 5%
24%
22%
11%
10%
18%
10%
OCCUPATION
PROFESSIONALS
BUSINESS MAN
STUDENTS
OTHER
GOVERNMENT EMPLOYEES
PRIVATE EMPLOYEES
RETIRED
 OCCUPATION.
11%
29%
60%
BEAUTY CARE
NATURALIFE
AGROTECH
 which products you use most from Health
care & Agro products?

8.  what are the sources of information for health care and
agro company’s products?
8% 0%
7%
10%
40%
8%
27%
NEWSPAPER
HOARDINGS
TELEVISION
OTHER
WEBSITE
LEAFLETS
FRIENDS/RELATIVES
55%25%
20%
INFLUX
HERBALIFE
AMWAY
 which company you prefer most?

9. 23%
28%25%
12%
8%
4%
BRAND NAME
PRODUCT QUALITY
LOWER PRICE
EASY AVAILABILITY
QUANTITY OF PRODUCT
MORE CONVENIENT
 Select reason for choosing particular
company?
37%
63%
HEALTH
AGRICULTURE
 Which type of product you prefer more?

10. 86%
14%
POWDER FORM
TABLET FORM
 which of the following forms of product does you prefers?
 Rates the following company.
35
12
3 0 0
17
2 1 2 0
8
13
2 5
0
0
10
20
30
40
VERY
GOOD
GOOD AVERAGE POOR VERY
POOR
Chart Title
INFLUX
HERBALIFE
AMWAY

11.  Rate the following company’s HEALTH product: INFLUX
38
35
41
20
31
20
12 14
11
26
21
25
5 5 3
8
3
8
0
10
20
30
40
50
NUTRITION SLIMMING HEALTHPLUS DIABECARE PAIN
RELIEVING
OIL
HAIR OIL
SERUM
Chart Title
VERY GOOD
GOOD
AVERAGE
POOR
VERY POOR
17
5
3
0 0
15
9
1 0 0
11
13
1 0 0
9
14
2
0 0
18
6
1 0 0
0
5
10
15
20
VERY
GOOD
GOOD AVERAGE POOR VERY
POOR
nutrition shake mix
personalized protein powder
multivitamin tablets
cell activator tablets
afresh
 Rate the following company’s HEALTH product: HERBALIFE

12. 12
7
1
0 0
9
8
2
1
0
10
7
1
2
0
11
8
1
0 0
0
5
10
15
VERY GOOD GOOD AVERAGE POOR VERY POOR
Black Cohosh and Soy
Kids Drink Mixed Fruit Flavour
Cal Mag D
Salmon Omega-3
 Rate the following company’s HEALTH product: AMWAY
 Rate the following company’s AGRO product:
37 39
29
35
31 32
28
13 13
22
11
19
15
21
3 2 4 7 4 6 42 1 0 2 1 2 2
0
5
10
15
20
25
30
35
40
45
VERY GOOD
GOOD
AVERAGE
POOR
VERY POOR

13. 35
17
2 1 0
12
9
4
0 0
8
11
1 0 0
0
5
10
15
20
25
30
35
40
VERY
SATISFIED
SATISFIED AVERAGE DISSATISFIED VERY
DISSATISFIED
INFLUX
HERBALIFE
AMWAY
 Rate the following company’s product price.
 which company is best in HEALTH or AGRO product?
55%25%
20%
INFLUX
HERBALIFE
AMWAY

14. HYPOTHESIS
H0: More than 60% respondents prefer Influx.
H1: Less than 60% respondents prefer Influx.
Test and CI for One Proportion
Test of p = 0.6 vs. p < 0.6
95% Upper Exact
Sample X N Sample p Bound P-Value
1 55 100 0.550000 0.634838 0.179

15. FINDINGS
• In this research 59 % respondents were male and 41% female respondents.
• In this research 5% professionals, 24% business man, 22% students.
•60% respondents use Agrotech because there are company gives more benefits and proof
full result.
•40% respondents knows from website which indicates that Online Marketing techniques
work best for the Product.
•69% says nutrition is very good and 64% says slimming is very good.

16. SUGGESTION
•Company has to improve the advertisement.
•Company has to improve goods delivery process.
•Company has to improve the sales promotion activities.
•Company has to expand the business at country level as well as at the
village level.

17. CONCLUSION
•Many peoples are using the agriculture products.
•Health consciousness peoples are using the health care products.
•Now day’s students are conscious about the health as well as organic
products.
•Female also conscious about the health.
•Many peoples are using the INFLUX’s products.
•Peoples are most preferring powder form products.
•Peoples want to healthy products.
•Now we can say easily peoples are very conscious about the health and
healthy foods

18. BIBLIOGRAPHY
www.influxindia.com
www.ifluxmultitrade.com
www.wikipedia.com
www.herbalife.com
www.myherbalife.com
http://www.quickmba.com/strategy/value-chain/
http://www.gsfclimited.com/ads_overview.asp?mnuid=4&fid=4
BOOK NAME AUTHOR
Marketing management Philip kotler
Business research methods Donald R Cooper
Business Statistics Ken Black