MBA 665 Final Project Milestone One Guidelines and Rubric Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone One, you will submit a topic selection short paper. Key to your success is providing the background to thoroughly address each of the critical elements. The business topic will be the same one that you created in your MBA 560: Marketing and Strategy course. If the idea has not yet faced some significant government impact, you will need to identify one or more government impacts that the business idea would be likely to face. See examples in the prompt. Governments at all levels—federal, state, and municipal—exert a significant influence on business. The impacts of these influences may be negative, such as the imposition of costly regulations, or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and positive governmental actions present challenges for businesses: the impact of the action on the business’s “bottom line,” how public opinion will be influenced by the business’s response to a particular action, and the ethical issues associated with each response, for example. Prompt: Your short paper should identify and briefly describe the business that you propose to study and describe the government impact that it has faced or would be likely to confront. Make your case for why the business and government impact you select are appropriate subjects for the final project. If your instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different business and/or government impact. Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact of this action on the business. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible topics and situations listed here, these should still give you an idea of the type of situation for which to look. Topic examples:  The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns  The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the c ...

1. MBA 665 Final Project Milestone One Guidelines and Rubric
Overview: The final project for this course is the creation of an
impact of governmental action on a business paper. For
Milestone One, you will submit a topic
selection short paper. Key to your success is providing the
background to thoroughly address each of the critical elements.
The business topic will be the same
one that you created in your MBA 560: Marketing and Strategy
course. If the idea has not yet faced some significant
government impact, you will need to identify
one or more government impacts that the business idea would be
likely to face. See examples in the prompt.
Governments at all levels—federal, state, and municipal—exert
a significant influence on business. The impacts of these
influences may be negative, such as the
imposition of costly regulations, or they may be positive, such
as the provision of financial incentives for the creation of new
jobs. Both negative and positive
governmental actions present challenges for businesses: the
impact of the action on the business’s “bottom line,” how public
opinion will be influenced by the
business’s response to a particular action, and the ethical issues
associated with each response, for example.
Prompt: Your short paper should identify and briefly describe
the business that you propose to study and describe the
government impact that it has faced or
would be likely to confront. Make your case for why the

2. business and government impact you select are appropriate
subjects for the final project. If your
instructor believes that your choice will not provide sufficient
material for you to achieve success with the final project, you
may have to select a different
business and/or government impact.
Your macroeconomic evaluation should answer the following
prompt: Select a business that has faced, or is facing,
governmental action, and analyze the impact
of this action on the business. Ideally, the business that you
select will be the same one discussed in the business plan you
created for MBA 560: Marketing and
Strategy. If that company does not yet exist, you should choose
one in the same area of focus that is facing a governmental
action, regulatory issue, or political
challenge, with instructor consultation and approval. This is
important because the analysis you complete now should help
inform your knowledge of potential
situations or challenges facing your business product, service,
or other idea from your business plan. While your area of focus
may be different from the possible
topics and situations listed here, these should still give you an
idea of the type of situation for which to look.
Topic examples:
headquarters on the Hudson River in New Jersey, in the face of
environmental concerns
competing incentive packages from local governments for the
construction of the company’s new
Gigafactory

3. Amazon.com to move its drone research
development activities out of the United States unless the
Federal Aviation Administration adopts
a more favorable regulatory stance
decision to issue numerous citations to Ashley Furniture
Washington to increase the minimum wage in that city
Specifically, the following critical elements must be addressed:
I. Topic Selection:
A. Business Profile: Provide a brief profile of the business and
the industry it occupies, including the business’s market share
and competitors, as
well as opportunities and threats facing the business and
industry outside of the particular governmental action now
facing the business.
B. Governmental Action: Analyze the potential governmental
action or political challenge that will affect the business in this
particular situation.
Rubric
Guidelines for Submission: Your paper must be submitted as an
2-3 page Microsoft Word document with double spacing, 12-
point T imes New Roman font, one-

4. inch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Needs Improvement (70%)
Not Evident (0%) Value
Topic Selection:
Business Profile
Briefly profiles selected business
and industry it occupies, including
market share, competitors,
opportunities, and threats
Profiles selected business and
industry it occupies, including
market share, competitors,
opportunities, and threats, but
response is wordy or vague
Does not profile selected business
and industry it occupies
45
Topic Selection:
Governmental
Action
Accurately analyzes potential

5. governmental action or political
challenge that will affect business
Analyzes potential governmental
action or political challenge that
will affect business, but with gaps
in accuracy or detail
Does not analyze potential
governmental action or political
challenge that will affect business
45
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10

6. Total 100%
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf
Quality of Information Check Template
Name: __Michael Johnson_________
Case Study: “The Atlanta Olympics Bombing” (Week 12)
Instructions: List three examples of information or evidence
that support the argument that Richard Jewell is responsible for
the bombing at the Atlanta Olympics and three examples of
information or evidence that do not clearly support the
argument that Richard Jewell is responsible. For each piece of
information or evidence, assign a value of High, Medium, or
Low about the quality of that information. Provide your
rationale.
Evidence/Information that Supports
Richard Jewell is responsible for the bombing at the Atlanta
Olympics
Quality of Informa-tion (High, Med, Low)
Comments
1. A college president suggested to the FBI that Jewell may
have planted the bomb in an effort to position himself as a hero
in order to compensate for his failures as a police officer. This
theory was supported by two similar incidents in which the
suspects would eventually be found guilty. One of them even
involved a security guard in the 1984 Olympics held in Los

7. Angeles.
Medium
The call by the college professor was purely speculative, but led
to the discovery of a bevy of other inculpatory information
including the two similar incidents.
2. The FBI’s profiling unit: determined that Jewell fit the
profile of a person who would commit a crime of this nature and
that Jewell’s open ambition to become a police officer after the
Olympic games was suspicious and inappropriate in the wake of
such a tragedy and that this drive to become a police officer
could be a motive for planting the explosives.
Medium
This evidence lacks hard facts and relies strictly on the expert
judgment of the FBI, but is relatable and credible (on a human
level) nonetheless.
3. The Atlanta Journal-Constitution (newspaper) reported that
Jewell had a bag similar to the one used to execute the bombing
and that Jewell had received bomb training.
Low
If Jewell had the same kind of bag that was used in the
bombing, it should not be considered as important because it
was commonly owned by military personnel. His bomb training
does suggest that he may have had the ability to commit the
bombing, but there must be a great many ex-military who have
had similar training.
Evidence/Information that Does Not Support
Richard Jewell is responsible for the bombing at the Atlanta
Olympics
Quality of Informa-tion (High, Med, Low)
Comments

8. 1.Jewell was considered to be a witness and not a suspect after
his July 27th & 28th interviews with various law enforcement
agencies.
Medium
This evidence represents a pure, unbiased impression of Jewell
after several interviews with various levels of law enforcement
prior to the call placed by the college president. We are relying
on these opinions in the absence of facts.
2. Jewell’s attorney stated that it would have been physically
impossible for Jewell to have called in the bomb threat given
that it occurred only one minute after Jewell had spoken with a
law enforcement official. Investigators estimate that it would
take a person 4 minutes and 45 seconds to cover the ground that
Jewell would have needed to cover to have placed the call from
the location where it had been placed.
Medium
This evidence supplied by Jewell’s attorney is credible because
it works within the parameters of what we may believe are the
FBI’s objective time estimates. An attorney’s opinion must
always be taken with a grain of salt.
3. Jewell passed an FBI polygraph in which he denied
involvement in the bombing.
Medium
This represents Jewell’s final triumph at the end of the crucible
that was the fickle opinioneering of the various authoritative
entities (law enforcement and media) who held his fate in their
hands. Polygraphs are thought to be 70-90% accurate and are
therefore not a definitive source of truth.
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