Nestle marketing mix

1. Name -Ankita Ayashkanta

2. NESTLE is a Swiss
multinational food and
drink processing
conglomerate corporation
headquartered in Vevey,
Vaud, Switzerland. It is the
largest publicly held food
company in the world,
measured by revenue and
other metrics, since 2014.

4. PRODUCT MIX

5. PLACE MIX
NESTLE has a quality policy, which assures that the
products meet food safety, regulatory, and quality
requirements. It promotes a zero-waste, zero-defect
philosophy. The following are key strategies for a
robust supply chain in the company:
• Commitment to become completely waste-free.
• Recognizing and interacting with customers.
• Acquisitions are made to reduce dangers while also
getting access to the acquirer’s suppliers.
• Assuring that sourcing is done responsibly

6. PRICE MIX

7. PROMOTIONAL MIX
Nestle uses two types of sales promotion techniques –
Trade promotion and Consumer promotion. Nescafe
introduced Nescafe tunes, which are still spoken about
today. They have always attempted to persuade
consumers to purchase their products. Take Maggi, for
example, which is linked with two-minute snacks that
women can readily prepare. It became well-known
among children and moms as a result of this. They’ve
always prioritized product quality and nutritional value