The purpose of this presentation is to identify a way to promote The Chair and create a brief that will reinstate the importance of this everyday item by treating it as if it was a brand.
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The Chair
1. THE OBJECTIVE
The purpose of this presentation is to
identify a way to promote The Chair and
create a brief that will reinstate the
importance of this everyday item by
treating it as if it was a brand.
50. Objective
To reinstate in consumers minds how much of an important
role „The Chair‟ has played in their lives and celebrating the
use of it.
Brand Personality/ Language:
Positive, Energetic, Universal, Expressive, Unifying
Target Audience
This is a very wide spectrum- it includes any demographic
from any gender, age and socio-economic class.
Key Message
„‟Lets celebrate the chair in all it‟s glory through the
eyes of its consumers ‟‟
The chair is for everyone and for any occasion- lets
celebrate this worldly Brand and tell the story of the
consumers. The TA have already mentioned how various
experiences on The Chair has helped them to
learn, evolve, discover, create and most importantly
generating positive experiences. The Chair is an important
brand in people lives- lets promote it.