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Underwri(en	by:	 Presented	by:	
#AIIM	Informa(on	Is	Your	Most	Important	Asset.		
Learn	the	Skills	to	Manage	It.	
Developing	a	Successful		
Data	Reten(on	Policy	
Presented	March	22,	2017	
Developing	a	Successful		
Data	Reten(on	Policy	
An	AIIM	Webinar	Presented	March	22,	2017
Underwri(en	by:	 Presented	by:	
Craig	Shogren	
Manager,		
Informa-on	Governance	
HBR	Consul(ng	
Rich	Lauwers	
Informa-on	Governance		
HPE	
Kelly	Huckman,	JD	
Consultant	
Iron	Mountain	
Today’s	Speakers
Underwri(en	by:	 Presented	by:	
Craig	Shogren	
Manager,		
Informa(on	Governance	
HBR	Consul(ng	
Introducing	our	Featured	Speaker
Underwri(en	by:	 Presented	by:	
We’re pretty sure we are not providing all
responsive data, since we don’t know what
we don’t know!
We	really	don’t	even	know	what	we	have,	let	alone	where	it	is!	
There is probably a lot of PII on our shared drives that we really need to purge.
Could be devastating if we are ever breached.
Our workforce is so mobile, we know our employees are saving stuff to unsanctioned cloud
storage. This ‘shadow IT’ will sabotage our efforts at comprehensive disposition.
I only have 24 hours to respond to a
regulatory request, yet it will take me 4 times
that amount of time to sift through all the
garbage.
Underwri(en	by:	 Presented	by:
Underwri(en	by:	 Presented	by:	
Why	Do	We	Care?	
§  Compliance	
§  Discovery	Risk	and	Cost	
§  Privacy	
§  Efficiency	
§  Storage	Savings	
§  Customer	Service	
§  Knowledge	Management	/	IP
Underwri(en	by:	 Presented	by:	
The	Path	Forward	Is	Clear	
•  Define	Governance	Requirements	
•  Know	Where	Everything	Is	
•  Eliminate	Unnecessary	Data	(ROT)	
•  Unbury	Treasures
Underwri(en	by:	 Presented	by:	
Organizational silos obstruct
comprehensive approach
…But	LiTered	with	Obstacles	
!
! No internal sponsor / champion
! Lack of budget & resources
!
Communication gaps
between
Legal, IT and the
business
!
“Software-as-Savior” 

turns into 

“Software-as-Shelfware”
!
Don’t know where
the data is or what it
contains
! Change management?
! Bleeding out
Underwri(en	by:	 Presented	by:	
Define	What	Governs	Your	Informa(on	
	
§  RetenVon	and	disposiVon	requirements	
§  Privacy	and	security	requirements	
§  FRCP	requirements	(legal	holds,	etc.)	
§  Intellectual	property	consideraVons	
§  ISO	standards	
§  Business	requirements
Underwri(en	by:	 Presented	by:	
Founda(onal	Components	for	Defensibility	
§  IG	/	RIM	Policy	
§  Purpose,	scope,	objecVves,	accountabiliVes,	responsibiliVes,	
standards	and	definiVons	
§  Records	RetenVon	Schedule	
§  Updated	regulatory	research	
§  AcVonable,	understandable	
§  Comprehensive	
§  Records,	but	what	about	everything	else?
Underwri(en	by:	 Presented	by:	
Founda(onal	Components	for	Defensibility	
§  Privacy	
§  PII	/	PHI	/	PCI	handling	requirements	
§  RetenVon	limitaVons	
§  Cross	border	consideraVons	
§  Privacy	Shield	
§  GDPR
Underwri(en	by:	 Presented	by:	
Founda(onal	Components	for	Defensibility	
§  InformaVon	Security		
§  Data	ClassificaVon	Standard	
§  Data	Mapping	/	Data	Flows	
§  Technologies	
§  End-Point	DetecVon,	DLP,	Access	Controls,	Virus	DetecVon,	Big	Data	
Security	AnalyVcs,	Containment	/	IsolaVon	Tools,	Security	TesVng,	
etc.	
§  BYOD	Policies
Underwri(en	by:	 Presented	by:	
Founda(onal	Components	for	Defensibility	
§  LiVgaVon	Readiness	
§  Legal	Hold	Policy	/	Procedure	
§  eDiscovery	Tools	and	Technologies	
§  LiVgaVon	Profile	
§  Intellectual	Property	
§  Training	(Change	Management)	
§  “But,	we’ve	always	done	it	that	way!”
Underwri(en	by:	 Presented	by:	
The	Path	Forward	Is	Clear	
•  Define	Governance	Requirements	
•  Know	Where	Everything	Is	
•  Eliminate	Unnecessary	Data	
•  Unbury	Treasure
Underwri(en	by:	 Presented	by:	
Preliminary	Steps	
§  IdenVfy	and	assess	locaVons	/	repositories	of	
unstructured	content	
§  CollaboraVon	sites,	shared	drives,	personal	drives,	
document	management	systems,	content	management	
system,	email,	physical	etc.)	
§  FuncVonal	requirements	of	content	/	records	
management	system		
§  IdenVfy	“content	placement	strategy”	
§  Is	there	clarity	on	how	the	retenVon	schedule	applies	to	
electronic	data?	
§  Determine	content	assessment	methodology
Underwri(en	by:	 Presented	by:	
Content	Assessment	
§  Manual	
§  User-Dependent	
§  Technology-Enabled	
§  IT	Tools	
§  eDiscovery	Technology	
§  File	Analysis	Soeware	
§  Content	
§  Metadata
Underwri(en	by:	 Presented	by:	
What	is	File	Analysis?	
Two	Primary	Levels	of	Analysis	
§  File	System	Metadata	
§  Includes	informaVon	about	individual	files	
§  Examples	include	contextual	metadata	about	associated	servers,	volumes,	shares,	
folders,	and	idenVty	related	informaVon	such	as	company	/	department	/	group	/	user	
permissions	and	ownership;	as	well	as	file	specific	metadata	such	as	file	owner,	last	
author,	author,	file	extension	/	item	type,	and	create,	last	modified,	and	last	accessed	
dates	
§  File	Content	
§  Includes	informaVon	within	individual	files	
§  Represents	a	much	more	granular	level	of	detail,	and	subsequently	a	larger	data	
footprint	and	supporVng	set	of	infrastructure	requirements	
§  Repositories	
§  Email,	File	Shares,	ERM	/	EDM	/	ECM	Systems,	SharePoint,	File	sync	and	share	sites	
such	as	Box.net	or	Dropbox,	Data	Archives,	Business	Intelligence	(BI)	/	Data	Warehouse	
Environments
Underwri(en	by:	 Presented	by:	
Representa(ve	Vendors	
Primary	Use	Cases	Supported	by	2016	List	Vendors	
•  AcVve	NavigaVon	
•  Adlib	Soeware	
•  BeyondRecogniVon	
•  Bloomberg	
•  Controle	
•  Cryptzone	
•  Druva	
•  Exterro	
•  SailPoint	
•  Titus	
•  HPE	
•  IBM	
•  ZL	Technologies	
•  Capax	Discovery	
•  Data	Global	
•  Egnyte	
•  Index	Engines	
•  Spirion	
•  STEALTHbits	
•  Varonis	
•  Veritas	
Source:	Gartner:	Market	Guide	for	File	Analysis	Soeware	(19	September	2016)	
	
Gartner’s	Note:	Though	most	vendors	support	some	elements	of	each	use	case,	vendors	are	listed	in	
the	above	diagram	according	to	the	major	use	case	supported	and	what	customers	acquire	the	soluVon	
for.	
Governance/Policy	
Management	
Risk	MiVgaVon	
AnalyVcs	
Efficiency/	
OpVmizaVon	
•  Kazoup	
•  Condrey	
•  Haystac
Underwri(en	by:	 Presented	by:	
Demerger	Example
Underwri(en	by:	 Presented	by:	
Thank	You!	
Craig	Shogren	
Manager	
HBR	ConsulVng	
cshogren@hbrconsulVng.com	
312-638-5130
Underwri(en	by:	 Presented	by:	
Rich	Lauwers	
InformaVon	Governance		
Subject	Ma(er	Expert	
HPE	
Kelly	Huckman,	JD		
Consultant	
Iron	Mountain	
Introducing	our	Speakers
Underwri(en	by:	 Presented	by:	
How	Do	We	BeTer	Connect	Legal	Regula(ons	and	
Opera(onal	Requirements	to	Our	Content?	
The first and last mile of retention
The First Mile:
Retention
Considerations
The Last Mile:
Policy Execution
Government
regulations
Industry specific
regulations
IT Operations
Business Needs
Email
Cloud
Desktop
Physical
Content
SAP
Structured
Repositories
Unstructured
repositories
File Shares
Auto
collection
of laws
Translate to
retention
rules
Centralized
policy
Apply at
scale
Audit logs
Connect
Underwri(en	by:	 Presented	by:	
Why	Has	Connec(ng	the	First	and	Last	Mile	of	
Reten(on	Been	So	Difficult?	
Policy is not digitally connected to content
Appeared complex, time consuming, costly & hard to
maintain
Origins of Records Management were paper not IT
Demand was for commercial off-the-shelf solutions
A lack of standards
Underwri(en	by:	 Presented	by:	
GDPR	Enacted	to	Help	Protect	EU	Ci(zen	Data	
from	Risk
Underwri(en	by:	 Presented	by:	
What	Challenges	Does	GDPR	Create?	
§  Understand	of	the	scope	of	PII	
§  IdenVfy	PII,	determine	format	locate	it	within	IT	real	estate	
§  Isolate	and	classify	PII	
§  Appreciate	the	retenVon	Vmes	for	personal	data	and	contact	informaVon		
§  Obtain	and	retain	explicit	consent	of	data	subjects	
§  Limit	access	of	PII	based	upon	scope	of	consent	
§  Facilitate	the	“right	to	erasure”	of	personal	data
Underwri(en	by:	 Presented	by:	
Create	a	Data	Map	
•  Map	both	PII	and	Non-PII	data	
sources	
•  Establish	relaVonships	b/w	data	
sources/owners	with	relevant	
Record	Classes	
•  Represent	processing	purposes	
consented	to	by	data	subjects	
•  IdenVfy	PII	locaVons,	create	an	
e-discovery	data	map,	and	
inform	a	coherent	e-comms	
policy	in	a	single	project
Underwri(en	by:	 Presented	by:	
Retention Schedule,
Organization Structure,
Data Maps, etc.
Enterprise Content
Management
Physical Content
Email
Unstructured
repositories
SAP
Structured
repositories
File Shares
Cloud
Digitally	Connect	Policy	to	Content
Underwri(en	by:	 Presented	by:	
Mapping	
Report	Compliance	
Get	Consent	
Find	 Govern	Classify	
Manage	Data	In	Scope	(Personal	Data)	 Secure	Personal	Data	
	Security	
Records	Repository	
	Informa(on	Management	&	Governance	
Data	Repositories	 •  Data	Security	
•  Applica(on	Security	
•  Security	Intelligence	(Breach	
Detec(on)
Underwri(en	by:	 Presented	by:	
Complete	GDPR	Plaborm	
Analyse	
Record	
Repository	
Classify	
Data	Repositories	
Messaging	
Email	Files	 Read	
SharePoint	
Ac(on	
ApplicaVons	
Data	
Warehouses	
Document	
Management	
Data	Archive	Social		
Media	
Web	
Content	
Apply	
Store	
Eligible	Records	
Declare	
Data	
Encryp(on	
Find	 Govern	
Apply	Reten(on	
Rules	
Compliance,		Legal	
Hold	&	Audit
Underwri(en	by:	 Presented	by:	
Methodology	
•  Survey and
confirm
•  Index metadata
and content of
documents
•  Extract named
entities (SSN,
emails,
phones…)
•  « ROT »
analysis
•  « Technical »
analysis (size,
type, age…)
•  Redundant
•  Obsolete
•  Trivial
•  Creation of
Categories
based on
entities,
metadata and/or
content
•  Apply tags
•  Move
•  Secure
•  Archive
•  Review
Underwri(en	by:	 Presented	by:	
Content	Manager	Component	Overview	
Ingested Policy Center data stays
in Content Manager
•  Retention laws, jurisdictions and
vertical industry information is
mapped
•  Policy Center is polled for updates
•  Updates are ingested and managed
permanently
Content Manager is licensed
perpetually
•  All components remain active
•  Annual support renewal
• Connector that
extracts and ingests
Retention
Requirements into
Electronic Content
Manager
• Mapping of data
• Classifications
• Retention schedules
HPE CM
Policy Center
Connector
• Trained on existing
content or BCS
• Holding node prior to
classification
• Automatic folder
creation
• Linked security &
retention
HPE CM Auto-
Classification
Module
• Information lifecycle
management
• Governance-based
ECM
• Access defined by
authorized seats
• Perpetual license +
annual maintenance
HPE Content
Manager
(ECM +
Retention)
Underwri(en	by:	 Presented	by:	
Take	a	look	at	what	HPE	has	to	offer			www.hpe.com/soeware/scm				
HPE	GDPR	self	assessment																				h(p://gdprcomplianceassessment.com
Underwri(en	by:	 Presented	by:	
Thank	You!	
Kelly	Huckman,	JD	
Consultant	
Iron	Mountain	
kelly.huckman@ironmountain.com	
	
512-653-4668	
Rich	Lauwers	
InformaVon	Management	Subject	
Ma(er	Expert	
HPE	
Rich.Lauwers@hpe.com	
	
847.232.3566	CST,	Chicago
Underwri(en	by:	 Presented	by:	
QUESTIONS?
You’ve	just	
a(ended	an		
AIIM	Webinar.		
What	now?		
Take	your	skills	to	the	next	
level	by	learning	how	to	
map,	design,	capture,	and	
automate	operaVonal	
processes	using	a	
combinaVon	of	strategies,	
and	technologies	with	
AIIM’s	Training	Courses	
	
www.aiim.org/training
Underwri(en	by:	 Presented	by:	
AIIM	is	the	Community	for		
Informa(on	Professionals	
AIIM	believes	that	informa(on	is		
your	most	important	asset.		
Learn	the	skills	to	manage	it.	
	
Our	mission	is	to	improve	organizaVonal	
performance	by	empowering	a	
community	of	leaders	commi(ed	to	
informaVon-driven	innovaVon.	
	
Learn	more	at	www.aiim.org

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