ACT 2014 Improving TDM Outreach

1. Improving TDM
Outreach
Mike Williams, Director of Employer Services, The Clean Air Campaign

2. Focus is on the Commuter
Commuter

3. Reach the Commuter through their Employer
Commuter
Employer

4. TDM Outreach is Serious Business
Commuter
Employer
18 Outreach Professionals
2000+ Employer Relationships
30,000+ active Commuter Engagements/yr

5. 3 Most Impactful Changes
1. Improved the technology supporting Outreach Efforts
2. Raised the level of Importance of Accurate Commuter Counts at
Employer Locations
3. Developed new sales skills to achieve an important shift in our
approach with employers/commuters

6. New Technology - CRM System FULLY
Customized for TDM

7. ALL Documents in One Location

8. Easy to pull data for us, AND for the
Employer

9. Accurate Commuter Counts
Survey?
Logged commute data?
Counts reported by the Employer?
Counts from Vanpool Vendor?
Transit Pass Sales?
Physical Count on-location?

10. Accurate Commuter Counts
When done correctly, a physical
count can be easy, fun, and
highly accurate!

11. Accurate Commuter Counts

12. Need new sales skills?
At your first meeting with an employer, do you start by explaining your
organization?
Do you describe your services?
Do you give them any printed materials?
When meeting a commuter, do you start by explaining the services
you can offer them?
The incentives or prizes they could get from you?

13. Paradyme shift: All about THEM, not Us
At the first meeting with an employer, we uncover their needs.
Provide minimum information about us,
our services.
Not quick to give them printed materials.
When meeting a commuter, we help them discover their needs.
We then relate what we have to offer back to their needs!

14. The Key to Developing new Sales Skills?
Skills must be become second nature through role plays.

15. Mike Williams
mwilliams@cleanaircampaign.org
1-877-CLEANAIR