Reliance Success and Failure

1. PRESENTATION BY :
GROUP 4 SEAT NO 16-20
DHIRAJLAL HIRACHAND AMBANI

2.  DOB: DECEMBER 28, 1932
 Birthplace: Chorwad, Gujarat
 Father: Hirachand Govardhandas Ambani
 Mother: Jamnaben Ambani
 Wife: Kokila Dhirubhai Ambani
 Children: Mukesh ambani , anil ambani ,
nina b kothari and dipti d. salgaocar
INTRODUCTION

3. EDUCATION AND EARLY LIFE
• After he completed his primary education, at the village school,
he was sent to the Junagarh District for further studies.
• After his annual metrication examination, on the request of his
father he had moved to Aden, Yemen to support his family.
• Started working with A. Besse & co as a dispatch clerk for a
salary of RS 300, immediately on reaching Aden.
• Dhirubhai – first sent to the commodities trading section and
later, transferred to the section that handled petroleum products
for the oil giant “SHELL”.

4. BABY STEPS
• Enters into partnership with cousin Champaklal Damani in
1962 for yarn and spices business with a capital of RS 15000.
• Ends partnership in 1965 due to conflicts of decision.
• He then commenced a textile trading company with RS
50,000 and started the brand ‘Vimal’.
• It was set up at Naroda, Gujarat.

5. EXPANSION OF - THE EMPIRE
• IN 1982, Ambani began the process of backward integration,
setting up a plant to manufacture polyester filament yarn.
• He subsequently diversified into Chemicals, Petro chemicals,
Plastics and Power. The company as a whole was described by
the BBC as “a business empire with an estimated annual turnover
of $12bn, and an 85,000 strong workforce.”
• The final phase of Reliance’s diversification occurred in the 1990s
when the company turned aggressively towards petrochemicals
and telecommunications.

6. Management Principles
•Roll up your sleeves and help.
•Be a safety net for your team.
•The silent benefactor.
•Dream big, but dream with your eyes open.