2.  Positioning Statement
 Point of Parity
 Point of Diffrence
 Stage in Product Life Cycle
 Strategy for the PLC Stage

3.  Company does not have any specific
statement for the brand
 As it is an daily need for all, company
believes that customer will be yours if you
provide them with quality product

4.  Pure Cottonseed Oil
 New Tin or Jars
 Quality conforms to Prevention Food
Adulteration Act
 Various Technical Parameters
 Available in 15 Kg Tin, 15 Ltr Jar, 1 Ltr Bottle
and pouch

5.  India’s first edible oil company to get
accreditation of Food Safety Quality
Management Certification of ISO
22000:5000.
 Market share in Refined Cottonseed Oil
in Gujarat is more than 61.00 % as per
A.C.Neilson report.

6.  Institutional Sales to Corporates viz., ITC,
Haldiram, Dabur India etc.
 The Company has a strong Distribution
Network through out India comprising of
7 Own Depot, 120 Distributors,
1700wholesaler / Retailer outlet.

7.  The Brand has above 61% market share
in Gujarat
 Is becoming a well accepted brand
outside Gujarat
 Hence we can say that its in the Growth
Stage of PLC

8.  Marketing Campaign in other state to
make the brand popular and
acceptable
 Clearly highlighting the POD in
advertisements
 Build intensive distribution network
outside Gujarat
 Focus more on institutional sales, mainly
targeting hotel industry