From responsive to anticipatory

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In the era of connected devices we are dealing with an ever increasing amount of different data. In most cases "Dumb Data". Most interfaces we use today just react to actions taken in the present, without utilizing the data available to predict future needs, creating anticipatory experiences.

Some companies, like Google (Nest, Google Now) or Amazon (anticipatory shipping, Echo) have recognized the value of anticipation early on, others are following suit.

Pro-active applications can certainly contribute to a better user experience, but they also may cause the user to feel uncomfortable. Hence, answering the following questions is of paramount importance: How to create relevance, without being uncanny? How to support the user without patronizing him and how to avoid frustration resulting from false or inaccurate anticipation.

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From responsive to anticipatory

  1. 1. FROM RESPONSIVE TO ANTICIPATORY Agnieszka M. Walorska @agaw CREATIVE CONSTRUCTION @creativeconstr
  2. 2. MY FIRST MOBILE PHONE
  3. 3. MY FIRST (AND ONLY) BLACKBERRY
  4. 4. MY FIRST IPHONE ©REUTERS  
  5. 5. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES SOCIALMOBILE DATA SENSORS LOCATION ©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014  
  6. 6. What  does  it  mean?  
  7. 7. vs.   an$cipatory  
  8. 8. 2007
  9. 9. ©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm MARCH 27th, 2007, 06:00 AM
  10. 10. 06:05 AM
  11. 11. 06:15 AM
  12. 12. 06:30 AM
  13. 13. 07:00 AM
  14. 14. 07:15 AM
  15. 15. 07:30 AM
  16. 16. 6:30 PM ©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg
  17. 17. 7:00 PM
  18. 18. 2022
  19. 19. herunterladen  MARCH 27th, 2022, 06:00 AM
  20. 20. 06:05 AM
  21. 21. INTELLIGENT BEDROOM
  22. 22. CONNECTED HOME
  23. 23. INTELLIGENT CLOSET
  24. 24. © cazitech.com SMART TOILET ©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
  25. 25. INTELLIGENT KITCHEN
  26. 26. SMART FRIDGE
  27. 27. © X-Ray Scanner Fuß DIAGNOSIS-APP
  28. 28. SELF-DRIVING-CAR ©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg
  29. 29. SMART GIFT RECOMMENDATION Here is the gift for your sister! 1 Sony Wrist Computer Our Pick! 2 Nutrition Shaker 3 Adidas Running Shoes
  30. 30. SMARTER MACHINES Watson
  31. 31. INCREASED PROCESSOR CAPACITY Apple IPhone 6 IBM Deep Blue 2014 1996 11.38 GFLOPS115,2 GFLOPS
  32. 32. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES ©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014   SOCIALMOBILE DATA SENSORS LOCATION
  33. 33. CHANGED ROLE OF TECHNOLOGY
  34. 34. “Computing is not about computers anymore. It’s about living.”    - Nicholas Negroponte (1995)
  35. 35. MOBILE © SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg
  36. 36. Making phone calls is the 6th most popular activity involving a smartphone 40% of the smartphone users say, they could live without it.
  37. 37. THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf
  38. 38. SENSORS ©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg
  39. 39. LOCATION
  40. 40. SOCIAL
  41. 41. DATA
  42. 42. 90% of the worlds data was generated in the past 2 years
  43. 43. 1 Day 70x In the first day of a baby’s life, the world creates 70x the data contained in the Library of Congress
  44. 44. ©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg
  45. 45. Statement:   Expectation:  
  46. 46. Statement: Reality:
  47. 47. © Goldfish Graveyard
  48. 48. NEST – INTELLIGENT THERMOSTATE
  49. 49. LUNA – SMART MATRESS COVER
  50. 50. LG – THE INTELLIGENT FRIDGE
  51. 51. GOOGLE NOW© Google - lh5.googleusercontent.com
  52. 52. SPENDIFIC© finovate.com
  53. 53. © http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg  
  54. 54. AMAZON©Ted Rall - http://rall.com/comic/you-shouldnt-have
  55. 55. TRACKING YOUR FITNESS
  56. 56. AND THE CONSEQUENCES?
  57. 57. © DerekA – Wendy Pregnant (Flickr) TARGET KNOWS BEFORE IT SHOWS
  58. 58. UNCANNY VALLEY
  59. 59. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! UNCANNY VALLEY OF ANTICIPATION
  60. 60. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! UNCANNY VALLEY OF ANTICIPATION
  61. 61. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! Out of Control? UNCANNY VALLEY OF ANTICIPATION
  62. 62. MINORITY REPORT?
  63. 63. PATRONIZING?
  64. 64. REMOTE-CONTROL?
  65. 65. OUT OF CONTROL?
  66. 66. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! AVOIDING THE UNCANNY VALLEY
  67. 67. RELEVANT   UNCANNY   vs.  
  68. 68. DON‘T STALK THE USER!
  69. 69. ASSISTANCE       PATRONIZING   vs.  
  70. 70. DON‘T PATRONIZE THE USER!
  71. 71. SATISFACTION   FRUSTRATION   vs.  
  72. 72. DON‘T FRUSTRATE THE USER!
  73. 73. THANK YOU Agnieszka M. Walorska agnieszka@creativeconstruction.de Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de

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