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FROM RESPONSIVE TO ANTICIPATORY
Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr
MY FIRST MOBILE PHONE
MY FIRST (AND ONLY) BLACKBERRY
MY FIRST IPHONE
©REUTERS	
  
5 FORCES DRIVING ANTICIPATORY EXPERIENCES
SOCIALMOBILE
DATA
SENSORS
LOCATION
©answers.com - http://www.answers.com/article...
What	
  does	
  it	
  mean?	
  
vs.	
  
an$cipatory	
  
2007
©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm
MARCH 27th, 2007, 06:00 AM
06:05 AM
06:15 AM
06:30 AM
07:00 AM
07:15 AM
07:30 AM
6:30 PM
©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg
7:00 PM
2022
herunterladen	
  MARCH 27th, 2022, 06:00 AM
06:05 AM
INTELLIGENT BEDROOM
CONNECTED HOME
©OfficeDesignIdeas - http://lunar.thegamez.net/officedesignideas/designing-a-house/contemporary-house-
arch...
INTELLIGENT CLOSET
© cazitech.com
SMART TOILET
©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
INTELLIGENT KITCHEN
SMART FRIDGE
© X-Ray Scanner Fuß
DIAGNOSIS-APP
SELF-DRIVING-CAR
©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg
SMART GIFT RECOMMENDATION
Here is the gift for your sister!
1
Sony Wrist Computer
Our Pick!
2
Nutrition Shaker
3
Adidas Ru...
SMARTER MACHINES
Watson
INCREASED PROCESSOR CAPACITY
Apple IPhone 6 IBM Deep Blue
2014 1996
11.38 GFLOPS115,2 GFLOPS
5 FORCES DRIVING ANTICIPATORY EXPERIENCES
©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power...
CHANGED ROLE OF TECHNOLOGY
“Computing is not about computers
anymore. It’s about living.”   
- Nicholas Negroponte (1995)
MOBILE
© SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg
Making phone calls is the 6th most
popular activity involving a smartphone
40% of the smartphone users say, they
could liv...
THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf
SENSORS
©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg
LOCATION
SOCIAL
DATA
90% of the worlds data was generated in
the past 2 years
1 Day 70x
In the first day of a baby’s life, the world
creates 70x the data contained in the
Library of Congress
©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg
Statement:	
  
Expectation:	
  
Statement:
Reality:
© Goldfish Graveyard
NEST – INTELLIGENT THERMOSTATE
©Nest
LUNA – SMART MATRESS COVER
©http://lunasleep.com/
LG – THE INTELLIGENT FRIDGE
©The Nanobyte - http://thenanobyte.com/wp-content/uploads/2013/02/lg_thinq_smart_refrigerator....
GOOGLE NOW© Google - lh5.googleusercontent.com
SPENDIFIC© finovate.com
© http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/05...
AMAZON©Ted Rall - http://rall.com/comic/you-shouldnt-have
TRACKING YOUR FITNESS
AND THE CONSEQUENCES?
© DerekA – Wendy Pregnant (Flickr)
TARGET KNOWS BEFORE IT SHOWS
UNCANNY VALLEY
Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
UNCANN...
Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
UNCANN...
Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
Out of...
MINORITY REPORT?
PATRONIZING?
REMOTE-CONTROL?
OUT OF CONTROL?
Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
AVOIDI...
RELEVANT	
  
UNCANNY	
  
vs.	
  
DON‘T STALK THE USER!
ASSISTANCE	
  	
  	
  
PATRONIZING	
  
vs.	
  
DON‘T PATRONIZE THE USER!
SATISFACTION	
  
FRUSTRATION	
  
vs.	
  
DON‘T FRUSTRATE THE USER!
THANK YOU
Agnieszka M. Walorska
agnieszka@creativeconstruction.de
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction....
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
From responsive to anticipatory
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From responsive to anticipatory

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In the era of connected devices we are dealing with an ever increasing amount of different data. In most cases "Dumb Data". Most interfaces we use today just react to actions taken in the present, without utilizing the data available to predict future needs, creating anticipatory experiences.

Some companies, like Google (Nest, Google Now) or Amazon (anticipatory shipping, Echo) have recognized the value of anticipation early on, others are following suit.

Pro-active applications can certainly contribute to a better user experience, but they also may cause the user to feel uncomfortable. Hence, answering the following questions is of paramount importance: How to create relevance, without being uncanny? How to support the user without patronizing him and how to avoid frustration resulting from false or inaccurate anticipation.

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From responsive to anticipatory

  1. 1. FROM RESPONSIVE TO ANTICIPATORY Agnieszka M. Walorska @agaw CREATIVE CONSTRUCTION @creativeconstr
  2. 2. MY FIRST MOBILE PHONE
  3. 3. MY FIRST (AND ONLY) BLACKBERRY
  4. 4. MY FIRST IPHONE ©REUTERS  
  5. 5. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES SOCIALMOBILE DATA SENSORS LOCATION ©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014  
  6. 6. What  does  it  mean?  
  7. 7. vs.   an$cipatory  
  8. 8. 2007
  9. 9. ©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm MARCH 27th, 2007, 06:00 AM
  10. 10. 06:05 AM
  11. 11. 06:15 AM
  12. 12. 06:30 AM
  13. 13. 07:00 AM
  14. 14. 07:15 AM
  15. 15. 07:30 AM
  16. 16. 6:30 PM ©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg
  17. 17. 7:00 PM
  18. 18. 2022
  19. 19. herunterladen  MARCH 27th, 2022, 06:00 AM
  20. 20. 06:05 AM
  21. 21. INTELLIGENT BEDROOM
  22. 22. CONNECTED HOME ©OfficeDesignIdeas - http://lunar.thegamez.net/officedesignideas/designing-a-house/contemporary-house- architecture-design-bathroom-zeospotcom-1000x559.jpg
  23. 23. INTELLIGENT CLOSET
  24. 24. © cazitech.com SMART TOILET ©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
  25. 25. INTELLIGENT KITCHEN
  26. 26. SMART FRIDGE
  27. 27. © X-Ray Scanner Fuß DIAGNOSIS-APP
  28. 28. SELF-DRIVING-CAR ©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg
  29. 29. SMART GIFT RECOMMENDATION Here is the gift for your sister! 1 Sony Wrist Computer Our Pick! 2 Nutrition Shaker 3 Adidas Running Shoes
  30. 30. SMARTER MACHINES Watson
  31. 31. INCREASED PROCESSOR CAPACITY Apple IPhone 6 IBM Deep Blue 2014 1996 11.38 GFLOPS115,2 GFLOPS
  32. 32. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES ©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014   SOCIALMOBILE DATA SENSORS LOCATION
  33. 33. CHANGED ROLE OF TECHNOLOGY
  34. 34. “Computing is not about computers anymore. It’s about living.”    - Nicholas Negroponte (1995)
  35. 35. MOBILE © SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg
  36. 36. Making phone calls is the 6th most popular activity involving a smartphone 40% of the smartphone users say, they could live without it.
  37. 37. THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf
  38. 38. SENSORS ©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg
  39. 39. LOCATION
  40. 40. SOCIAL
  41. 41. DATA
  42. 42. 90% of the worlds data was generated in the past 2 years
  43. 43. 1 Day 70x In the first day of a baby’s life, the world creates 70x the data contained in the Library of Congress
  44. 44. ©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg
  45. 45. Statement:   Expectation:  
  46. 46. Statement: Reality:
  47. 47. © Goldfish Graveyard
  48. 48. NEST – INTELLIGENT THERMOSTATE ©Nest
  49. 49. LUNA – SMART MATRESS COVER ©http://lunasleep.com/
  50. 50. LG – THE INTELLIGENT FRIDGE ©The Nanobyte - http://thenanobyte.com/wp-content/uploads/2013/02/lg_thinq_smart_refrigerator.jpg  
  51. 51. GOOGLE NOW© Google - lh5.googleusercontent.com
  52. 52. SPENDIFIC© finovate.com
  53. 53. © http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg  
  54. 54. AMAZON©Ted Rall - http://rall.com/comic/you-shouldnt-have
  55. 55. TRACKING YOUR FITNESS
  56. 56. AND THE CONSEQUENCES?
  57. 57. © DerekA – Wendy Pregnant (Flickr) TARGET KNOWS BEFORE IT SHOWS
  58. 58. UNCANNY VALLEY
  59. 59. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! UNCANNY VALLEY OF ANTICIPATION
  60. 60. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! UNCANNY VALLEY OF ANTICIPATION
  61. 61. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! Out of Control? UNCANNY VALLEY OF ANTICIPATION
  62. 62. MINORITY REPORT?
  63. 63. PATRONIZING?
  64. 64. REMOTE-CONTROL?
  65. 65. OUT OF CONTROL?
  66. 66. Take my data! It‘s okay, that you have my data! I don‘t want you to have my data! How did you get my data! Amazing! AVOIDING THE UNCANNY VALLEY
  67. 67. RELEVANT   UNCANNY   vs.  
  68. 68. DON‘T STALK THE USER!
  69. 69. ASSISTANCE       PATRONIZING   vs.  
  70. 70. DON‘T PATRONIZE THE USER!
  71. 71. SATISFACTION   FRUSTRATION   vs.  
  72. 72. DON‘T FRUSTRATE THE USER!
  73. 73. THANK YOU Agnieszka M. Walorska agnieszka@creativeconstruction.de Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de

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