BWM auto

1. Strategic Marketing Success MINI

5. History in a MINI(ute) Rebuild MINI Go Global Into the Future

8. MINI Product Life Cycle 0 50 100 150 200 250 300 350 400 1959 1963 1967 1971 1975 1979 1983 1987 1991 1995 1999 Year Volume (`000)

9. Turning the Corner Services Intangibles Core Product Insurance Warranty Fun British Bulldog Individuality Inspiration Rally Racing College Graduate Program History Heritage Value for Money Economic Personality From Mini to MINI Design improvement Lets motor Funky Icon Leasing High resale value Payment plans Retail Financing Optional extras Focus on Customer service Website Brand name Driving experience Safety standards

10. Let’s Mess With Perfection!

11. EYE-CATCHING PERFECTLY BALANCED POWER PACKED REFINED

14. Exclusive Available Low High Price positioning Brand positioning

16. Let’s Motor!

18. Let’s Go on Tour!

20. It’s Love.

21. Percentage of BMW Sales by Model (2003) 18% 48% 15% 5% 5% 9% 0% MINI 3 Series 5 Series 7 Series Z4 X5 Z8

22. History in a MINI(ute) Rebuild MINI Go Global

23. FUTURE

24. Let’s Repeat History. Let’s stand on the shoulders of giants. Let’s carry out legacies. Let’s show some pride. Let’s be the product of good genes. Let’s inherit Dad’s eyes and Mom’s bonnet. Let’s remember who got us here. Let’s inspire generations to come. Let’s continue in the footsteps of Sir Alec Issigonis and John Cooper. Let’s MOTOR!