2. 1. What We
networks Creative Case quot;
2. Mobility Planning
3. Innovation @ 5th
4. Example: Mobile Elements
Presenter: Steen Andersson Co-Founder & Vice President
8. So, as an advertiser, what are the critical
things you need to know about mobile?
9. Know your mobile Ad Networks…
(Long Tail of Publishers)
Chart: North American Ad Network
Lower Trafﬁc Volume
Inventory Mix (Source 5th Finger)
10. so once you've chosen your networks, how
does one go about targeting?
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