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Mobile Marketing Usage Survey

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Mobile Marketing Usage Survey

  1. 1. Mobile Marketing Usage SurveyPurposeThe purpose of this brief survey is to help us understand mobile marketing usage amongemployees, customers, prospects and contractors in order to gain a better understandingof their behavior.Our goal is be proactive with monitoring habits, interests, and participation across a varietyof mobile marketing channels, so please provide constructive feedback that we canincorporate into our strategy.All surveys will be completed anonymously, so please be candid with your feedback andprovide details.InstructionsSome questions are Yes/No, while others provide a scale to rank your answers. Please circlethe response that best represents your view. Please circle N/A for any questions that youdon’t understand or are not relevant to you.Following is an example of the scaling system.EXCEEDS EXPECTATION UNACCEPTABLE10 9 8 7 6 5 4 3 2 1 N/A
  2. 2. GeneralAge0-12 13-17 18-25 26-40 41-50 51+What is the highest level of education that you have completed?< High School High School College Masters Doctorate OTHERWhat is your current marital status?Single Common Law Married Divorced Separated OTHERWhat is your total household income?<20K 21K-40K 41K-60K 61K-100K 101K-200K 201K+The organization you work for is in which of the following categories:Public Sector Private Sector Not for Profit OTHERJob FunctionSales Marketing Research Consultant Manager Executive OTHERWould you consider yourself “tech-savvy”?
  3. 3. Yes No Not SureMobile UsageDo you either own or have access to a mobile phone?Yes No OTHERWhat brand of mobile phone do you use?Apple Blackberry Samsung HTC LG OTHERWhat operating system you use?IOS Blackberry Android Linux Microsoft No Idea OTHERWho is your current mobile phone service provider?Verizon Sprint AT&T T-Mobile Virgin Not Sure OTHERHow often do you use your mobile phone?DAILY WEEKLY MONTHLY RARELY NEVERHow likely are you to use your mobile phone in the following circumstances?Check EmailVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/A
  4. 4. Watch VideoVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AGet Directions (GPS)VERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AMake a CallVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ASearch for InformationVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AConduct BankingVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/A
  5. 5. Make a PurchaseVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ARespond to an AdVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ASend a Text MessageVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AScan a QR CodeVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AMake a DonationVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/A
  6. 6. What forms of communication do you use in the following situations?(Please circle all that apply)Communicate with FriendsInstant Message Text Email Call Social Network Face-To-Face OTHERCommunicate with ColleaguesInstant Message Text Email Call Social Network Face-To-Face OTHERPlan Social EventsInstant Message Text Email Call Social Network Face-To-Face OTHERTalk about ShoppingInstant Message Text Email Call Social Network Face-To-Face OTHERShare Good NewsInstant Message Text Email Call Social Network Face-To-Face OTHERShare Bad NewsInstant Message Text Email Call Social Network Face-To-Face OTHERCommunicate with Customers
  7. 7. Instant Message Text Email Call Social Network Face-To-Face OTHERDo you use Mobile Apps?Yes No Not SureIf you DO use Mobile Apps, please tell which apps you are currently using in the box below andcomplete the “Referral” section.ReferralHow likely are you to recommend each of the following apps to Friends or Family?Email ClientsVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ABrowsersVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ANews Clients
  8. 8. VERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ASocial NetworksVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AGamesVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AMultimedia PlayersVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ADirectory ServicesVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AProductivityVERY LIKELY VERY UNLIKELY
  9. 9. 10 9 8 7 6 5 4 3 2 1 N/AOur EffortsI am aware of our Company’s Mobile Marketing efforts:VERY AWARE UNAWARE10 9 8 7 6 5 4 3 2 1 N/AIf our Company built a new mobile app, how likely would you by to use it?VERY AWARE UNAWARE10 9 8 7 6 5 4 3 2 1 N/AThank you for completing this Mobile Marketing survey. We appreciate your help!

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