The document outlines strategies for IdeaPaint to establish itself as a leader in creativity and collaboration. It proposes activating the brand message through media outreach like a creativity guru media tour and influencing planned stories in key publications. It also suggests associating IdeaPaint with concepts like self-expression, inspiration, and collaboration through events, partnerships, and social media presence. Specific tactics proposed include popup idearooms, challenges on SolveItWithIdeaPaint.com, and branded sessions at conferences under hashtags like #IdeasNeededHere.

1. So…how can we
establish
IdeaPaint as a
leader in
creativity and
collaboration?

2. ACTIVATE THE PROCESS
Lead the
conversation about
a revolution in the
creative process
Resources:
- IdeaPaint
creativity guru
- Customer
advocates
- Thought
leadership
content –
redefining
creativity and the
collaborative
process

3. EVENTS THAT MATTER
Activations:
- Creativity autopsies –
our Guru strips down
your process …free
on-site sessions
- Speaker seeding
packages – “Think
Outside the Can”
- Customer
collaboration thought
leadership content
- Paint the stage –
partner to use
IdeaPaint as backdrop
for presentations

4. MEDIA THAT MATTER
Media targets may include:
Bloomberg Businessweek: Julian
Sancton, Editor, Etc.
Details: Eric Villency, Contributing
Editor
Esquire: Scott Raab, Writer at
Large
Fast Company: Joe Berkowitz,
Staff Writer, Co-create
Forbes: Jessica Hagy, Contributor
Inc.: Kevin Daum, Columnist
Make Magazine: Gareth
Branwyn, Editor in Chief
New York Times Bright Ideas:
Andreas Kokkino, Editor
Strategy + Business: David Hurst,
Contributing Editor
WIRED: Bob Parks, Columnist
Wall Street Journal’s Ideas
Market: Daniel Akst, Lead
Blogger

5. We’ll activate our message through aggressive media outreach:
- Creativity guru media tour – Offer free collaboration consultations to
media that matter
- Aggressively influence planned stories:
- Fast Company – Most Innovative Companies (March)
- Entrepreneur – Leadership Issue (March)
- Wired – Age of Disruption (April)
- AdWeek – Young Influentials (April)
- Entrepreneur – How to Inspire Ideas (June)
- Focus on non-traditional media – Bloggers, influencers
EVERY OPPORTUNITY TO LEAD

6. OPPORTUNISTIC MEDIA
The Wall Street Journal –
Small business section
seeking story ideas with a
franchise or using
technology angle.
INC. – World’s Coolest
Offices – let’s get there
first – partnership with
editorial
Daily Details blog:
So you think you are
creative…think again!

7. CREATE ASSOCIATIONS
Some initial targets:
• Guy Kawasaki
• Time Ferriss
• TechCrunch
• Mashable
• Adrants
• Seth Godin
• Mixergy
• Chris Brody
• R.C. Thornton
Marc Andreessen
• Eric Ries
Reach beyond media to
other influences that
inspire our audience
Bring them inside and
give them access –
motivate passion and
advocacy

8. SELF EXPRESSION - SOCIALLY
IDP has a presence on
each of these social
networks. Some points
to come on Monday
about how they are
doing across social
channels.

9. How can we
associate
IdeaPaint with
“expression” –
THINK BIG!

10. Thought Starters: Self Expression
Your big idea
It’s not about the paint, it’s
about the ideas that the paint
enables. Offer people the
opportunity to solve a
problem or develop an idea.
Once you’ve opened the can
you’ve made a commitment
to yourself that anything is
possible.

11. Thought Starters: Self Expression
Your big idea
• A product that specifically designed
for social commerce platforms. Also
provides a new way into home décor
and opportunities for DIY blogs and
media (Pinterest, Apartment
Therapy, Design Sponge).
• Buying the product gets you a ticket
to win prizes that foster
collaboration, education and
opportunity. (Google hangout with
Mark Cuban)
• Events. The red can that’s a beacon
for ideas.

12. Thought Starters: Self Expression
Your big idea
• It’s a digital product too. Unleash a
world of resources and creativity by
scanning in the barcode.
• It lives, and has a creative persona.
The Twitter and Facebook profiles
are authored from a first person
point of view. Example: I'm at Ted … ,
I have an idea for you.
• #YourBigIdeaCan
• For controlled event event
environments we could even put a
sensor on it so every time the lid is
opened it Tweets something (An idea
a day).
• Best used by a few collaborators
versus an entire office, and at home
or work place.

13. How can we
inspire passion
for ideas… and
IdeaPaint

14. Thought Starters: Collaboration
IDEAS NEEDED HERE HERE
• IdeaPaint powers innovation at key
events: Ted, SXSW, Techcrunch
Disrupt.
• Hold ‘#IdeasNeededHere’ themed
sessions throughout the conference
arena. Use Foursquare or Twitter to
map the location of several different
locations where IDP has been
painted on a surface. Each location is
tagged with 'Ideas needed here'.
Mystery guests will help ideate the
session + promote each location.
• Create a Tumblr blog to capture
peoples ideas, and consider a
graphical device (gold picture frame)
as an additional metaphor for ideas.

15. Thought Starters: Collaboration
SOLVE IT WITH IDEAPAINT
• Build a unique destination
(SolveItWithIdeaPaint.com) that
aggregates the challenges that fans
have submitted. The community
solves the problems and helps build
ideas together. Ideapaint is a
participant and offers rewards,
partnerships (Evernote) and
incentives.
• Give fans an opportunity to engage
with Ideapaint with a real-time
context by creating an easy and
mobile device friendly activity.
• Utilize existing mobile social
platforms like Instagram and
Socialcam as an initial way to test
the idea.

16. Thought Starters: Collaboration
POPUP IDEAROOMS
• Work with brands like Bloomingdales
during Fashion week in New York.
• Create Popup IdeaRooms at specific
locations and invite the creative
community to take part in a group
brainstorms.
• Gorilla ideation through real-time
events. For example: NY phone
boxes
• Opens up opportunities for broad
uses for Ideapaint (Schools - kids,
home – DIY).